November 4, 2013
They are a 500 Startups company, an ATDC Selects company, and they recently won the title of unsexiest startup at the Unsexy Conference. Who are they? This is Synapp.io, a startup dedicated to working with email senders and service providers to keep their email lists compliant with deliverability best practices. Oh, and their team consists of five women, three males, and one literal rocket scientist.
The idea for Synapp.io came from co-founder Mike Marian’s recognition of how broken the email deliverability industry was based off of his previous work experience. Email service providers suspend 10 percent of their customers every year because of poor email list quality; Mailchimp suspends 400 customers a day due to non-compliant email lists.
Synapp.io’s service brings email lists back into compliance and maintains them to ensure they are not blocked or suspended in the future. One of the best parts of the service, according to the team, is that businesses of all sizes, all over the world, need this service: the market is ripe for the picking.
“We see ourselves as setting the trend within the email deliverability space,” says Marian. “We are very intentional about working towards becoming the standard.”
From a technical aspect, Synapp.io considers themselves ahead of the curve by offering capabilities that other platforms don’t. Further, they work to distinguish themselves by how they treat their customers and the level of service they provide them; they are customer-driven above all else.
But there is always an issue of security when it comes to a service like this. Thankfully, Marian and co-founder counterpart Rick Copeland are dead serious about security. To ensure that there are no malicious or abusive users, Synapp.io partners directly with email service providers and takes any and all technical precautions.
In order to bring success to their startup, Synapp.io made their home base in Atlanta, in Technology Square on the Georgia Tech campus. The city is also a hotbed for email marketing and marketing automation companies, and the startup community is flourishing.
“Oh yeah, and it’s a lot cheaper than the Valley,” says Marian. “To a startup that is bootstrapped, that is essential. Not to mention people are just nicer here.”
Marian and Copeland have led their startup to a successful launch, the creation of a dedicated team, and the positive reception of their product. In just the last six months, Synapp.io has had almost 1,500 paying customers sign up.
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