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Opinion/Analysis

The Top Five Marketing Trends to Expect in 2017

By | Dec 19, 2016 at 10:30 am

Media predictions for 2017 are in, and they’re not all good. Advertising is still going down, legacy media companies still don’t have a great revenue model, and fake news will likely remain a problem. But that doesn’t mean marketers don’t have plenty of options…

Startups & Apps

The Top 10 Most Downloaded Mobile Apps of 2016

By | Dec 7, 2016 at 3:30 pm

The dominance of mobile has become all too familiar for startups and corporations alike. It’s widely accepted that without an app, your company might as well just throw in the towel. Everyone from millennials to baby boomers are looking to their smartphones for everything…

Ecommerce

5 Ways to Avoid Fake Shopping Apps

By | Nov 28, 2016 at 11:20 am

According to the National Retailer Federation, 36% of shoppers plan to purchase items on Cyber Monday, up from 34 percent in 2015, and total spending is expected to exceed $5.8 billion between Black Friday and Cyber Monday. While Cyber Monday brings a wide range of deals…

Tips & How To’s

Forget Vanity Metrics: The Numbers You Should Really Be Focusing On

By | Mar 28, 2017 at 2:20 pm

When you first release an app, the number one thing people will ask you is how many downloads it’s gotten. It’s a reasonable question — on the surface, downloads seem like an excellent metric to gauge people’s interest in your product and its continued…

Startups & Apps

Top 5 Apps to Check Out this Weekend: WeDo, Seek and More

By | Mar 25, 2017 at 10:30 am

Spring is here! Sure, you can go outside and play in the sun, but it’s always good to have your smartphone on hand with some great apps, because you never know when an important notification will come in or when you will spot something that’s worth…

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Tips & How To’s

The Top Car Safety Tech and Apps to Keep You Safe on The Road

By | Mar 23, 2017 at 11:20 am

There’s a lot of hype around self-driving cars and their ability to prevent accidents, save lives and free up people’s time. And while their widespread use is still many decades away, not all American drivers are ready for the technological leap. Waymo has said their cars will…

Mobile

14 Smart Marketing Tactics to Encourage App Downloads

By | Mar 16, 2017 at 9:15 am

In the mobile-first era, it seems that every business has its own app to enhance the customer experience. While there may be legitimate value in offering your customers an app, you may face some stiff competition: When there’s an app for everything, how can…

Mobile

7 Must-Know Facts About Mobile App Development

By | Mar 13, 2017 at 8:30 pm

Mobile apps have become incredibly popular in recent years. The field is wide and diverse, making it easy to for any company to carve out their niche. There are, however, things to consider before you delve into the world of app development. If you can…

Startups & Apps

5 Apps That Can Manage Stress and Improve Your Daily Life

By | Mar 1, 2017 at 7:00 pm

When you’re in charge of an entire company, a little bit of stress is the appropriate response. Entrepreneurs are often burdened by poor sleep, tense shoulders, and stress headaches on a regular basis. Fortunately, there are more than enough mobile apps out there designed…

Ecommerce

6 Things to Consider When Creating an Ecommerce Mobile App

By | Feb 20, 2017 at 9:15 am

When you don’t have a physical storefront, your mobile presence becomes even more important. And with more and more people using their smartphones to purchase items online, a well-functioning app could be the difference between big sales and abandoned shopping carts. We asked six entrepreneurs…

Tips & How To’s

5 Predictions For the Future of Digital Marketing

By | Feb 14, 2017 at 5:50 pm

Digital marketing is a constantly shifting process. With the rise and implementation of innovative technologies, digital marketing has been getting better on a daily basis. However, with all these changes, modern businesses are constantly trying to keep up with the shifting medium for attracting potential customers….

Automotive

6 Types of Technology to Track Your Teen Driver

By | Feb 10, 2017 at 3:30 pm

Parents know firsthand how attached teens are to their smartphones. They see it every day, whether they’re texting friends at the dinner table, looking at Snapchats in the backseat of the car, or playing Pokémon Go as they walk down the sidewalk. So when…

Startups & Apps

Top 5 Apps to Check Out This Week: Whom, Camarada VR and More

By | Feb 6, 2017 at 2:20 pm

February is here and, while there is six weeks of winter remaining, there are still some apps to keep you entertained until the winter weather comes to a close. From GIFs and games to 3D Videos and meditation, here is my apps recipe for…

Automotive

You Can Reduce Distracted Driving With These Gadgets

By | Feb 4, 2017 at 12:45 pm

Winter is already a treacherous time on the road, with snowstorms leading to narrower roads, black ice making streets slick and additional blind spots developing on your fogged up windows. Each year, 800 people die in winter-related motor vehicle crashes due to snow, sleet…

Startups & Apps

4 Apps Contractors Cannot Live Without

By | Feb 2, 2017 at 10:30 am

The industry of construction and contractors is not the first to come to mind when we think of technological innovation. Other than new materials, it seems as if this industry is somewhat immune to the novelties found on other fields. According to Don Paz,…

Startups & Apps

The Top 8 Grocery Shopping Apps for 2017

By | Jan 24, 2017 at 8:30 pm

There is simply no way one can avoid shopping, and groceries are among the top items that people shop for during this season. If you want the best grocery deals, you can try one of the many grocery shopping apps available online. Here below…

HR and Recruiting

This App Will Make Sure Your Social Media Presence Isn’t Embarrassing

By | Jan 24, 2017 at 3:30 pm

Looking for a job can be incredibly stressful. In addition to having to wear nice clothes, your personality, work history, and hobbies are being judged by between one and twenty different people. And to make matters worse, social media has made it easier than…