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Social Media

5 Ways to Get Your Brand to Tell a Story on Social Media

By | Apr 26, 2017 at 7:00 pm

Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create a personal connection with the consumer. The prevalence of social media today has driven an interest in leveraging the convergence of content creation and programmatic advertising to…

Interviews

Austin

Rohit Bhargava: How to Tell a Story With Your Personal Brand – Interview

By | Mar 17, 2017 at 12:50 pm

In the startup world, having a well-established brand is the key to success. Between getting customers to recognize your value and spreading your message around the world, a solid personal brand can be the difference between fame and failure. And if you ask Rohit Bhargava,…

Marketing

7 Necessary Steps for Creating a Compelling Brand Story

By | Mar 6, 2017 at 8:30 pm

Galvanize recently teamed up with Erin Berman from Blackbeard Studios, a digital marketing agency based out of San Francisco, to host a storytelling workshop. Erin has helped dozens of startups learn how to share their story through her service as a storyteller and mentor at…

Business

How to Bring a Dying Brand Back to Life

By | Mar 3, 2017 at 9:15 am

Can a brand come back to life? Marketers and customers have often wondered this. Well-known and successful brands like Marvel, Apple, Lego, and Volkswagen have all been on the verge of dying out before turning things around. There’s even a company that has been purchasing and…

HR and Recruiting

14 Things Job Hunters Can Do to Show Off Their Personal Brand

By | Jan 13, 2017 at 8:30 pm

It’s a new year and you’ve decided it’s time to move on and find a new position. Unfortunately, hundreds of other people have the exact same idea. So how can you stand out from the crowd and boost your personal brand to get noticed by…

TechCo Spotlight 300×250

Opinion/Analysis

A Content Marketing Strategy Must Revolve Around Branding, Not SEO

By | Dec 20, 2016 at 8:30 pm

Everyone is investing a lot of resources in content marketing these days. Many of them are doing so because they want to boost their organic search rankings with Google in an affordable way, and there’s nothing more cost effective than content marketing. Unfortunately, these brands are…

Business

8 Ways to Get Your Employees to Contribute to Your Branding Efforts

By | Dec 15, 2016 at 9:15 am

When it comes to spreading your brand, you don’t have to be the only one getting your company’s name out there. Whether you have one employee or a hundred, you should be able to light a fire under their butts to get them on…

Entrepreneur

7 Creative Ways to Get Your Brand on an Influencer’s Radar

By | Dec 6, 2016 at 5:50 pm

When your looking to expand your brand’s message, building relationships with influencers in your industry can help bring credibility to your product or service. These individuals have a comparably small following, usually in the hundreds of thousands, but those followers are loyal on an unprecedented…

Social Media

7 Ways to Convert Social Mentions Into Sales

By | Dec 2, 2016 at 11:20 am

When someone mentions your company in an online post, does it make a difference? The short answer is “yes,” definitely. The long answer is, without some noticeable attention, a social share often gets lost in a sea of information and quickly vanishes without any positive effects. Standing…

Entrepreneur

The 7 Best Branding Techniques for Your Startup

By | Nov 16, 2016 at 3:30 pm

Having a quality product is important, as is marketing said product to costumers. But without a solid brand, your company could be dead in the water before you even launch. Fortunately, branding is a lot easier than a lot of people think, particularly when…

Business

6 Branding Mistakes You’re Probably Making

By | Oct 19, 2016 at 7:30 pm

Your brand is the most valuable aspect of your business, and unfortunately, it’s also the most fragile. With every business in the world possess an online presence, a single click can ruin your reputation faster than any negative review. Fortunately, major branding mistakes that can…

Marketing

6 Easy Strategies to Spread Your Brand

By | Aug 12, 2016 at 10:00 am

The term proprietary eponym is probably not in most vocabularies. It means a brand has become so common, its name has replaced the more general term for a product. Kleenex, Xerox and Pampers are all examples of proprietary eponyms. This is brand domination. Your…

Entrepreneur

The Unexpected Way You May Be Killing Your Brand

By | Jul 8, 2016 at 2:30 pm

When it comes to digital media, there seems to be a plethora of ways for you to get your brand out there. From social media to content creation to sponsorships, there are almost as many paths to connecting with your audience as there are companies with…

Tips & How To’s

3 Steps to a Successful, Data-Driven First Impression

By | Jun 2, 2016 at 10:00 pm

While it may be a bit of a cliché to say, but it’s true – you never get a second chance to make a first impression. The first interaction someone has with your brand sets the tone for your relationship. But surprisingly, many companies…

Social Media

3 Ways To Generate Buzz About Your Brand

By | May 12, 2016 at 9:00 am

Generating buzz is one of the most challenging aspects of running a business. The best way to get your brand in the spotlight is to offer a distinguishable product or service that features everything your target audience desires. Another way is to offer the best…

Personal Branding

5 Ways to Avoid TMI When Building Your Brand

By | Mar 22, 2016 at 4:27 pm

We’ve all been there…that time when someone familiar to us has a “too much information” (TMI) moment and it becomes awkward. Experts say that TMI could also happen online when building one’s brand. According to a 2015 Domain.ME survey conducted by Wakefield Research, “42 percent of…

Opinion/Analysis

An Open Letter to Startups: Your Brand Sucks

By | Mar 8, 2016 at 12:30 pm

Dear Startup, Please don’t be offended, I know you tried. I know you’ve likely poured everything you’ve got into getting your venture off the ground. You’ve missed birthdays, lost friends, and probably haven’t slept more than five hours in as long as you can…