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Interviews

Austin

Startups: Disrupt Yourself To Disrupt The Industry – Interview With Brian Solis

By | Mar 23, 2017 at 3:30 pm

While startups may think that Silicon Valley is the only place they should build a business and find funding, they’re wrong. Startup hotspots such as Los Angeles, New York, Denver, Phoenix, Austin, and more, are bubbling up all over the country and the money…

Advertising

Chicago

What If Harry Caray Could Have Called The Cubs World Series Win?

By | Nov 3, 2016 at 5:16 pm

If only Harry Caray could have seen it. Born March 1, 1914, Caray spent his career being the sportscaster for major league baseball and the last sixteen as the announcer for the Chicago Cubs. Caray was also known for his infamous seventh-inning stretch “Take…

Interviews

Austin

Rohit Bhargava: How to Tell a Story With Your Personal Brand – Interview

By | Mar 17, 2017 at 12:50 pm

In the startup world, having a well-established brand is the key to success. Between getting customers to recognize your value and spreading your message around the world, a solid personal brand can be the difference between fame and failure. And if you ask Rohit Bhargava,…

Tips & How To’s

Why Tech Companies Fail at Marketing (and How They Can Get Better)

By | Mar 11, 2017 at 2:30 pm

It all comes down to knowing your audience. Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar marketing means “me-too,” uninspiring content on corporate blogs with insignificant social shares and superficiality from the…

Marketing

5 Marketing Strategies You Probably Aren’t Using But Should

By | Mar 6, 2017 at 7:00 pm

Creating an effective marketing strategy is a little like trying to put together a puzzle: You start with the corners then fill in the edges before working inward to connect those tricky pieces. You have the basic marketing channels covered. You have a blog…

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Business

Brands Are Definitely Moving In-House for Their Marketing Needs

By | Feb 23, 2017 at 9:15 am

One long-held concern about the future of advertising and marketing is proving itself true: Digital media watchdog Digiday just summed up a few data points indicating that brands have been shifting their focus away from third-party agencies and towards in-house production. Here’s the relevant…

Video

The Future of Marketing on Snapchat Is Video [Infographic]

By | Feb 14, 2017 at 3:30 pm

In a social media landscape dominated by Facebook and flanked by Twitter, Snapchat emerged on the scene in 2011 with critics insisting it would be exclusively used by pervs and creeps. The temporary message model was unheard of at the time and even the most…

Tips & How To’s

4 Ways You Can Really Make Your Company’s Podcast Stand Out

By | Feb 8, 2017 at 8:30 pm

Podcasts are becoming a new way to build audience and develop awareness for a company or product. In the last three years, In the last three years, there has been a 25 percent increase of people who have started listening to podcasts, according to…

Marketing & Social Media

Here’s the Most Important Indicator of Your Company’s Brand Reputation

By | Feb 7, 2017 at 4:30 pm

In a world of rapid-fire tweets and constant news cycles, it’s more important than ever to stay on top of what your company’s brand reputation is — and where it might be headed in the future. Take this year’s Superbowl ads, for instance, which…

Business

4 Tips for Leveraging Big Brands For Your Startup

By | Jan 26, 2017 at 7:00 pm

After working with well over 100 corporations developing deals with founders, it’s hard not to learn the importance engaging and leveraging big brands to help propel your business. I recently hosted a panel where leaders from Amazon, Ford, and Motorola along with founders from LISNR and HERO offered great…

Social Media

Scottsdale

What I Learned From Finding a New Barber With Instagram

By | Jan 26, 2017 at 12:50 pm

After following my barber from place to place around the Phoenix metro area for five years he moved too far away and it started becoming too time consuming of a drive and wait to get a fresh haircut. I’m a big believer in getting…

Social Media

How Millennial Founders Use Social Media To Boost Their Brand

By | Jan 24, 2017 at 2:20 pm

Social media has become an integral part of the startup world. From customer service chatbots to marketing analytics pages, these platforms have completely changed the way companies approach building their business. And if you’ve been wondering how you can use these platforms to transform your…

Startups & Apps

Brand24 Explores the Relation Between CRM and Social Networks

By | Jan 19, 2017 at 5:50 pm

Customers have always been the most important part of a business. Consequently, controlling the business-customer relationship is also an important aspect of a company’s everyday life. Customer Relationship Management (CRM) arose from this necessity, being a business strategy that puts the focus on the…

HR and Recruiting

14 Things Job Hunters Can Do to Show Off Their Personal Brand

By | Jan 13, 2017 at 8:30 pm

It’s a new year and you’ve decided it’s time to move on and find a new position. Unfortunately, hundreds of other people have the exact same idea. So how can you stand out from the crowd and boost your personal brand to get noticed by…

Opinion/Analysis

A Content Marketing Strategy Must Revolve Around Branding, Not SEO

By | Dec 20, 2016 at 8:30 pm

Everyone is investing a lot of resources in content marketing these days. Many of them are doing so because they want to boost their organic search rankings with Google in an affordable way, and there’s nothing more cost effective than content marketing. Unfortunately, these brands are…

Business

8 Ways to Get Your Employees to Contribute to Your Branding Efforts

By | Dec 15, 2016 at 9:15 am

When it comes to spreading your brand, you don’t have to be the only one getting your company’s name out there. Whether you have one employee or a hundred, you should be able to light a fire under their butts to get them on…

books

NYC

Foundr Magazine Aims to Create the Entrepreneur Bible: Here’s How

By | Dec 7, 2016 at 7:00 pm

In May 2012, the first issue of Foundr launched. It was a simple digital magazine that aimed to help novice-stage and aspiring entrepreneurs reach their goals through the power of great content. Today, after nearly four years of being a purely digital media company,…