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Personal Branding

The 6 Ways Typography Can Impact Your Brand

By | Apr 26, 2017 at 8:30 pm

One function of typography is to serve as a part of an identity, whether it’s for a business or even just a personal brand. What you end up using should represent what your brand is all about and resonate with other people. Apple Inc.,…

Marketing & Social Media

6 Ways Infographics Can Boost Your Content Marketing

By | Apr 24, 2017 at 10:30 am

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times faster – and more effectively – than text. This…

Marketing

6 Ways to Manage Outsourced Public Content

By | Apr 22, 2017 at 10:30 am

When developing a blog for your company, it’s not uncommon to reach out to freelancers or agencies to get some help. So what does a founder do to maintain a consistent tone, vibe and voice of the culture of the company if they turn to outsourcing…

Marketing & Social Media

The 5 Secrets to Cost-Effective Influencer Marketing

By | Apr 20, 2017 at 9:15 am

Influencer marketing consistently generates a high return on investment for brands — up to $9.36 for every dollar spent. But between steadily increasing influencer payments and growing agency fees, some brands are feeling priced out of the action. Thankfully, this needn’t be the case, even…

Marketing & Social Media

Turns Out Men Buy Things From Instagram Ads More Than Women

By | Apr 10, 2017 at 4:30 pm

Instagram is likely the most popular social media platform for marketers and advertisers currently. Marketers’ posts on the network have more than doubled since 2013, and in 2016 alone, ads jumped 22 percent over the year prior. The visual-and-mobile-focused site offers a direct, niche connection to specific audiences, which…

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Marketing

The Quality of Your Brand’s Press Exposure

By | Apr 7, 2017 at 8:30 pm

The popular adage of “All press is good press” is a myth. Media matters. Although constantly evolving in form, media is one of the most powerful mediums shaping public opinion and consciousness. Fortunately, the complexity of media’s impact and where your brand should be are…

Tips & How To’s

10 Easy Ways to Start Establishing Your Personal Brand

By | Apr 1, 2017 at 2:30 pm

If you’re in a situation where your name is only associated with your company’s brand, it might be a good time to to build a separate personal brand by improving your online presence. A strong personal brand will help open many doors for you. When…

Tips & How To’s

5 Ways Slow Load Times Are Ruining Your Online Business

By | Mar 29, 2017 at 10:30 am

Every business knows that they need a strong online presence to thrive in 2017. Unfortunately, founders often ignore some of the most important factors when trying to improve their standing. They invest heavily in aesthetics, but don’t pay nearly enough attention to website loading times….

Interviews

Austin

Startups: Disrupt Yourself To Disrupt The Industry – Interview With Brian Solis

By | Mar 23, 2017 at 3:30 pm

While startups may think that Silicon Valley is the only place they should build a business and find funding, they’re wrong. Startup hotspots such as Los Angeles, New York, Denver, Phoenix, Austin, and more, are bubbling up all over the country and the money…

Interviews

Austin

Rohit Bhargava: How to Tell a Story With Your Personal Brand – Interview

By | Mar 17, 2017 at 12:50 pm

In the startup world, having a well-established brand is the key to success. Between getting customers to recognize your value and spreading your message around the world, a solid personal brand can be the difference between fame and failure. And if you ask Rohit Bhargava,…

Tips & How To’s

Why Tech Companies Fail at Marketing (and How They Can Get Better)

By | Mar 11, 2017 at 2:30 pm

It all comes down to knowing your audience. Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar marketing means “me-too,” uninspiring content on corporate blogs with insignificant social shares and superficiality from the…

Marketing

5 Marketing Strategies You Probably Aren’t Using But Should

By | Mar 6, 2017 at 7:00 pm

Creating an effective marketing strategy is a little like trying to put together a puzzle: You start with the corners then fill in the edges before working inward to connect those tricky pieces. You have the basic marketing channels covered. You have a blog…

Business

Brands Are Definitely Moving In-House for Their Marketing Needs

By | Feb 23, 2017 at 9:15 am

One long-held concern about the future of advertising and marketing is proving itself true: Digital media watchdog Digiday just summed up a few data points indicating that brands have been shifting their focus away from third-party agencies and towards in-house production. Here’s the relevant…

Video

The Future of Marketing on Snapchat Is Video [Infographic]

By | Feb 14, 2017 at 3:30 pm

In a social media landscape dominated by Facebook and flanked by Twitter, Snapchat emerged on the scene in 2011 with critics insisting it would be exclusively used by pervs and creeps. The temporary message model was unheard of at the time and even the most…

Tips & How To’s

4 Ways You Can Really Make Your Company’s Podcast Stand Out

By | Feb 8, 2017 at 8:30 pm

Podcasts are becoming a new way to build audience and develop awareness for a company or product. In the last three years, In the last three years, there has been a 25 percent increase of people who have started listening to podcasts, according to…

Marketing & Social Media

Here’s the Most Important Indicator of Your Company’s Brand Reputation

By | Feb 7, 2017 at 4:30 pm

In a world of rapid-fire tweets and constant news cycles, it’s more important than ever to stay on top of what your company’s brand reputation is — and where it might be headed in the future. Take this year’s Superbowl ads, for instance, which…

Business

4 Tips for Leveraging Big Brands For Your Startup

By | Jan 26, 2017 at 7:00 pm

After working with well over 100 corporations developing deals with founders, it’s hard not to learn the importance engaging and leveraging big brands to help propel your business. I recently hosted a panel where leaders from Amazon, Ford, and Motorola along with founders from LISNR and HERO offered great…