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Social Media

5 Steps to Building Your Startup’s Social Media Strategy

By | May 7, 2017 at 10:30 am

Sometimes the hardest part of starting a new company isn’t creating the product or service itself; it’s communicating what it is, what it does, and why people should care about it. Many startups struggle with brand identity and marketing their product or service, which…

Inspiration

San Francisco

How Life as An Immigrant Helped Me Launch a Startup

By | May 2, 2017 at 8:30 pm

Being an entrepreneur is scary, exciting, and gratifying. Entrepreneurship elicits so many emotions mixed into one. The same is true about being an immigrant. Momchil Kyurkchiev, originally from Bulgaria, is the CEO and cofounder of Leanplum, a marketing cloud built for the mobile era, with…

Tips & How To’s

Prepping For an Investor Pitch? Don’t Get Blinded by Tunnel Vision

By | Apr 28, 2017 at 7:00 pm

For a startup founder, enthusiasm is a necessary piece of the personality puzzle. You took the leap and started your business because you believe in it. Whether you’re solving a major technology problem, disrupting a stagnant industry or providing a service that will make…

Entrepreneur

5 Ways to Create a ‘FunTasktic’ Work Culture

By | Apr 25, 2017 at 5:50 pm

What makes Google, CISCO, Dell, and Starbucks some of the best places to work for? Certainly, they pay their employees well, but it’s not the only reason why young people around the world dream of working with these companies. These organizations have flourished principally for…

Productivity

The 3 Ways That Team-Building Activities Will Unite Your Employees

By | Apr 23, 2017 at 10:30 am

Team building will create a sense of unity in your business. It can ensure that efficiency levels are high and guarantee that everyone is working to the best of their ability. It’s also possible, through team-building exercises, to create a feeling of community. This…

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Healthy Entrepreneur

5 Ways to Maintain Positive Momentum at Work

By | Apr 18, 2017 at 11:20 am

Capitalizing on positive momentum at work takes a conscious effort, day in and day out. You need to make sure your team is feeling it before getting all your work done. However, it can be hard to maintain that positive momentum without a few…

Culture

How to Successfully Manage a Millennial Corporate Culture

By | Apr 11, 2017 at 10:30 am

By 2020, millennials will constitute roughly 50 percent of the global workforce. Just like the emergence of any other generation, companies will have to deal with a new set of challenges and create a different working environment and culture for their talents. Today, Millennials are inevitably…

Culture

3 Ways to Make Your Culture More Like Google’s

By | Apr 10, 2017 at 10:30 am

Google is known for its open, engaging company culture. They’ve implemented plenty of methods that have led to its enormous success, but there’s no doubt that a lot of its victories can be attributed to its team and work environment. It’s no coincidence that Google/Alphabet is the number one…

Jobs/HR/Recruiting

3 Traits to Look for During Your Next New Hire Interview

By | Apr 4, 2017 at 4:30 pm

There’s a lot of pressure on growing businesses and even larger companies to hire for cultural fit. Alarming new findings show that poor cultural fit due to turnover can cost companies between 50 and 60 percent of the person’s annual salary, a cost startups and…

Jobs/HR/Recruiting

5 Reasons to Hire People on Characteristics

By | Mar 29, 2017 at 2:20 pm

At any given point in time at a fast growing startup, you’re hiring across functions, levels and specific disciplines. It’s difficult to find someone who checks all the boxes across the most important skills, let alone someone who has the combination of those talents…

Culture

Why Maintaining Your Startup Culture Will Be Key to Rapid Growth

By | Mar 29, 2017 at 9:15 am

Growth inevitably brings changes — some welcomed and some not. And while adaptability is a must in business, there are some changes that, if not managed appropriately, can send a growing company into a tailspin. One of the areas that businesses must remain vigilant…

HR and Recruiting

4 Tips to Attracting Talent With Company Culture

By | Mar 27, 2017 at 2:20 pm

When interviewing potential candidates, being transparent with one’s culture can help everyone decide if it’s going to be a good fit for all. Kate Catlin of Flock sat down with a group of women at Galvanize to ask them how might companies be more…

Tips & How To’s

How to Make Your Team Stand Out on an Accelerator Application

By | Mar 26, 2017 at 2:30 pm

When it’s time to consider entering an accelerator program, filling out the application is one thing, but standing out to grab their attention to get accepted is another. Techstars recently asked Lesa Mitchell, the managing director for Techstars Kansas City, and Ted Serbinski, managing director…

Marketing

3 Ways to Localize Your Marketing Campaigns

By | Mar 26, 2017 at 10:30 am

The phrase ‘Think globally. Act locally.’ was coined by environmentalists to get people to strive for a healthier planet by doing meaningful things in their communities. If your business is expanding into other countries, even other regions, it might be a good idea to…

Tips & How To’s

5 Simple Lessons to Keep in Mind on Your Entrepreneurial Journey

By | Mar 23, 2017 at 8:30 pm

You learn a lot of lessons in the entrepreneurial trenches. Whether it’s a stunning success or a miserable failure, these lessons can help you grow your company — and grow as an individual. Anyone who has ever started a company understands the extreme ups and downs,…

Culture

4 Tips to Help Your Company Culture Attract Top Candidates

By | Mar 22, 2017 at 8:30 pm

As startup owners, my managing partner Andrew Fayad and I know too well the Catch-22 that can affect small companies. To excel, startups need powerful hires who are experienced and innovative, but it’s hard to entice executive-level professionals to swap name-brand careers for something…

Opinion/Analysis

Consolidation of Tech Is Hurting the Industry, But Delocations Might Help

By | Mar 22, 2017 at 4:30 pm

Startup Genome‘s recent 150-page report, the Global Startup Ecosystem Report and Ranking 2017, incorporates research from 10,000 startups and 300 partner companies. It also highlights a major concern in the tech and startup world: Geographic centralization which is leading to increasing inequality. What the report doesn’t give…