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Marketing & Social Media

Marketing With Emotion Helps Build Customer Relationships and Revenue

By | May 25, 2017 at 7:00 pm

Somewhere in the history of marketing, we decided to silo our marketing skills and strategies to be either B2B or B2C. The problem is, businesses are made up of people, not pre-programmed robots. That same IT buyer you may be targeting is also making…

Tips & How To’s

How to Improve Mobile App Engagement Through Design

By | May 18, 2017 at 7:00 pm

User experiences are crucial to the success of an application. Design something too simple, and you’ll lose out to other groups that can offer more features. Design something too complicated, and most users will delete the app after their first few attempts to use…

Marketing

Digital Body Language is Changing the Future of Online Ads

By | May 16, 2017 at 9:15 am

Do companies really know who you are? Does all of the data they track add up to anything that amounts to a meaningful picture of your life, your beliefs, your wants and desires? That is a hard question to answer, but in the world…

Trends

Charleston, SC

How Your Brand Can Succeed Through Trust, Transparency, and Exceptional Experiences

By | May 2, 2017 at 2:20 pm

America has become more polarized than ever, and technology is at the forefront of both problem and solution. Between fake news deceiving viewers, non-transparent monopolies keeping consumers in the dark, and political bubbles making progress impossible, it’s easy to become distracted or even confused…

Marketing

10 Ways to Generate More Sales From Your Landing Page

By | Apr 20, 2017 at 8:30 pm

When customers land on your page, you’re obviously hoping for conversions. However, if the site is too confusing or doesn’t explain what you do, it’s easy for customers to leave. After 15 years as president of a full-service digital marketing agency, the number one…

TechCo Spotlight 300×250

Interviews

Austin

Startups: Disrupt Yourself To Disrupt The Industry – Interview With Brian Solis

By | Mar 23, 2017 at 3:30 pm

While startups may think that Silicon Valley is the only place they should build a business and find funding, they’re wrong. Startup hotspots such as Los Angeles, New York, Denver, Phoenix, Austin, and more, are bubbling up all over the country and the money…

HR and Recruiting

You Can Increase Cuѕtоmеr Loyalty By Trеаtіng Employees Bеttеr

By | Feb 21, 2017 at 7:00 pm

According to rеѕеаrсh ѕtudіеѕ, over 70 percent of сuѕtоmеrѕ wіll ѕtор dоіng buѕіnеѕѕ with уоu bесаuѕе оf hоw thеу wеrе treated. Thіѕ dоеѕ not mеаn they hаd аn іѕѕuе rеlаtеd tо quality or price; оnlу аbоut 20 percent tоtаl lеаvе fоr thоѕе rеаѕоnѕ. Thеу…

Marketing

4 Customer Retention Strategies For SaaS Companies

By | Jan 25, 2017 at 7:00 pm

Losing great customers is painful. It’s even more painful when they’ve entrusted your business with their money first and then suddenly decided to leave. High churn rates negatively affect your business. But have you considered the exact numbers? A study conducted by CMO council suggests…

Startups & Apps

Brand24 Explores the Relation Between CRM and Social Networks

By | Jan 19, 2017 at 5:50 pm

Customers have always been the most important part of a business. Consequently, controlling the business-customer relationship is also an important aspect of a company’s everyday life. Customer Relationship Management (CRM) arose from this necessity, being a business strategy that puts the focus on the…

Business

10 Ways Your Teams Can Unite to Analyze Customer Data

By | Jan 10, 2017 at 5:50 pm

In this day and age, marketing and tech can work hand in hand to achieve many of your startup’s goals. When it comes to leveraging customer data, having them join forces could mean major growth for your business. But how do you go about doing this? We asked…

Business

Understanding the Consumer Decision Making Process

By | Nov 3, 2016 at 12:50 pm

More than anyone else, consumers are directly responsible for sales and, consequently, the profits of all companies. Their motivation, as well as the actions that result from them, determine the economic viability of a given business. With this in mind, managers know that it’s…

Tips & How To’s

6 Tools to Support Multiple Clients at Your Help Desk

By | Jun 20, 2016 at 4:40 pm

Most help desk ticketing systems specialize in helping one business support all of its customers or internal users. These solutions include searchable databases that allow customers to locate solutions to their own issues. As helpful as this setup is, it fails to meet the…

Opinion/Analysis

Slow Down and Remember the Customer

By | May 17, 2016 at 7:00 pm

With the pace the tech industry runs at, it’s easy to buy into the idea that speed is a deliverable – “Move fast and break things”; “Release early and release often.” These sayings are core to the notion of the Minimum Viable Product –…

Opinion/Analysis

5 of the Biggest Obstacles Facing Entrepreneurs

By | Dec 1, 2015 at 3:27 pm

When you first decide to make the big leap and become an entrepreneur, you will face many hurdles along the way. However, if you know what these hurdles will be, then you can begin to take steps to overcome them. Here are five major…

Business

5 Tech Innovations That Will Improve Your Business

By | Oct 29, 2015 at 11:00 am

As technology continues to develop all over the world, it will allow for many new enhancements to the world’s infrastructure. Several of these developments will make doing business easier on both a local and a global level. Five of the more notable business innovations…

Tech Cocktail Celebrate

Miami

Meet Our Startup of the Year Competition Semifinalists: LiveAnswer

By | Oct 1, 2015 at 4:00 pm

From apps to hardware, to KickStarter successes and international startups, we’re inching closer to finding out who will take home the title of Startup of the Year competition at our annual Celebrate Conference in October. Among the dozens of participants that applied for the…

Business

New Customers Wanted: 5 Fundamental Ways To Grow Your Business

By | Sep 10, 2014 at 9:00 am

It’s a business principle as old as the barter system: if the pie is too big, then you need a bigger plate. But what happens if you don’t actually have enough pie to fill it? Every business has one basic need: to grow. If…