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Social Media

How to Take Advantage of Facebook Live as a Startup

By | May 5, 2017 at 8:30 pm

Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing in real time. From Michael Phelps showcasing his experience in Rio to Kobe Bryant playing in his final NBA game to the Emmys taking us behind…

Product Launch

YouTube TV is Here, But Only in 5 Cities

By | Apr 6, 2017 at 12:50 pm

This week, YouTube soft launched their new streaming TV offering, YouTube TV, eyeing the growing market of cord cutters. Starting this week, YouTube TV is available in Los Angeles, San Francisco, Chicago, Philadelphia, and New York City, with 40 channels and an estimated 10…

Trends

Here’s Exactly Why Everyone Is Into Live Streaming

By | Nov 6, 2016 at 2:30 pm

In 1980, CNN launched. Founded by the Ted Turner Network, it was the first all-news TV station in America. Because it became a 24-hour network, it was the very first live streaming phenomenon in the U.S. Of course, live streaming is all over television…

Food

Twitch Is Fixing the One Reason I Never Watch Cooking Shows

By | Oct 26, 2016 at 5:50 pm

I never watch cooking shows. It’s not that the shows aren’t great: Many are. It’s not that Alton Brown isn’t smart and charismatic. It isn’t that Anthony Bourdain doesn’t unpack some great sociopolitical commentary along with his meals. It’s that I hate to stare at…

Marketing

5 Ways to Integrate Live Streaming Into Your Content Marketing Strategy

By | Oct 5, 2016 at 7:30 pm

Live streaming video has become incredibly popular in recent years. In fact, it’s become so popular that it’s nearly impossible to scroll down your Facebook feed without seeing at least one live broadcast. If you’re like most people, you’re probably spending quite a bit of…

Marketing

6 Ways Startups Can Leverage Live-Streaming Services

By | Jul 25, 2016 at 9:00 pm

You’ve just launched or you are in the very early months of your business. Your biggest challenge? Engaging potential customers in unique ways. Let’s face it. Consumers are somewhat “jaded” and content marketing has to go way beyond the traditional blog and social media…

Sports

Sports Apps Explode Thanks to Live-Streaming Technology

By | Jul 20, 2016 at 3:33 pm

Live streaming services, like Periscope and Facebook Live, have taken the world by storm. They have shown everything from a Kanye West music video premier to a terrible instance of police brutality, and they have only been around for a year or two. And while…

Opinion/Analysis

Facebook’s Video Strategy: Give Brands FOMO

By | Jul 20, 2016 at 9:55 am

Facebook has been paying certain high-profile brands, publishers, celebrities, and even independent vloggers to use its Facebook Live feature. According to a recent report from the Wall Street Journal, Facebook is paying “nearly two dozen YouTube creators, Vine stars and internet personalities” a total…

News

BitTorrent Launches Online TV News Network

By | Jul 13, 2016 at 3:42 pm

Streaming tech company BitTorrent will launch a live streaming news channel next week, BitTorrent News. The channel’s first event: The Republican Convention. They’ll hire Harrison Bohrman, former CNN and Vice producer, as their director. You know the media world is going nuts over live video when…

Video

On-Demand Could Be the Future of Live Streaming

By | Jul 8, 2016 at 7:00 pm

Right now, live streaming video is utterly changing media, and the world in general. Within the last three days, Facebook Live chronicled a man’s death from a police shooting during a traffic stop and a case of domestic terrorism. Most impressively, a video on…

Opinion/Analysis

Live Streaming and the Downside of Viral Violence

By | Jul 7, 2016 at 3:00 pm

As tech trends continue to evolve, with it comes the importance of merging social consciousness with tech innovation. Live-streaming has taken digital media to a new level – allowing for users to connect with each other in new ways beyond text content and social…

Trends

Periscope and Facebook Live Bring Value to Live Streaming

By | Jun 8, 2016 at 2:00 pm

Live streaming platforms have been getting a lot of attention lately. Some platforms are hitting critical mass, and new ones are popping up all the time. The result is a fun and exciting new way for users to interact with their followers. Learn Live…

Opinion/Analysis

The Power of Social Selling

By | May 19, 2016 at 7:06 pm

Social selling has been touted as the future of sales, but many forward-thinking businesses have already begun fully harnessing this approach. Ssocial selling is based around the concept of using social media to closely connect with current and prospective prospects. This can include everything…

Wearables

CrowdOptic Launches a New Smart Eye Device

By | Apr 8, 2016 at 11:20 am

CrowdOptic has been an industry leader in developing smart Glass technology for workplace use. It has energized and enhanced environments from healthcare to field operations to broadcasting live events and to mobile streaming for security. Now it brings new hardware to the industry, in…

Opinion/Analysis

Live Streaming Will Disrupt the Media Landscape

By | Feb 9, 2016 at 4:00 pm

Recently, I listened to a podcast interview with Brian Solis, social media content marketing guru and author. His latest book, titled “X,” speaks to the rapid and transformational changes that are going to occur not just on social media, but in the ways in…

Inspiration

Ustream CEO & Army Vet Brad Hunstable On Being Open to Change

By | Nov 11, 2015 at 12:41 pm

Innovation occurs when groundbreaking technology and unyielding entrepreneurship combine. For many entrepreneurs, we gained our most valuable skills and perspective while serving in the armed forces. Hard work and rigid discipline defined that service, building a solid foundation for entrepreneurial spirits everywhere. This Veteran’s…

Marketing

7 Ways to Use Vlogging in Your Business

By | Aug 24, 2015 at 9:00 am

Vlogging may be looked at as a juvenile thing. A YouTuber thing. A nonsense piece of content that’s full of shaky amateur camera work. As a friend told me once, “who’s going to watch that?” You might recognize some famous vloggers like Grace Helbig…