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Marketing & Social Media

Marketing With Emotion Helps Build Customer Relationships and Revenue

By | May 25, 2017 at 7:00 pm

Somewhere in the history of marketing, we decided to silo our marketing skills and strategies to be either B2B or B2C. The problem is, businesses are made up of people, not pre-programmed robots. That same IT buyer you may be targeting is also making…

Inspiration

Los Angeles

How Mompreneurs Can Have it All, And Some

By | May 24, 2017 at 2:20 pm

For some reason, the 2012 Atlantic article, “Why Women Still Can’t Have It All,” has always fueled me. At the time that was written, I had a 3-year-old daughter, was pregnant with my second child, and wanted nothing more than to prove that article…

Trends

The 5 Content Marketing Strategies Defining 2017

By | May 22, 2017 at 2:20 pm

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…

Tips & How To’s

5 Entrepreneurs on the Best Time to Reexamine Your Pricing Structure

By | May 20, 2017 at 10:30 am

A stale pricing strategy is an easy way to lose out to your competition. Whether you’re charging too much or even charging too little, the wrong price can be the difference between success and failure. But how do you decide? We asked five entrepreneurs when…

Marketing & Social Media

5 Tips to Boost Media Shares and Conversion

By | May 19, 2017 at 2:20 pm

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much growth. A great social media marketing strategy is what turns likes and shares into leads and sales. With a…

Startup_Mixology_300x250

Trends

Study: Old People Are Finally Getting the Hang of Technology

By | May 18, 2017 at 2:20 pm

The joke is as old as time itself: old people are bad with technology. When cars became the primary means of transportation in America, elderly folks were still strapping feedbags to the bumper of their Ford Model T. When microwaves made cooking easier, senior citizens could…

Social Media

5 Ways to Tell Your Brand Story on Social Media

By | May 17, 2017 at 5:50 pm

Just like the everyday social media user, a successful brand should have its own story and personality. Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal connection…

Social Media

San Francisco

The New Scaling Strategy: Go Small Instead of Large

By | May 17, 2017 at 11:20 am

Today, in counterintuitive advice: It turns out that the best way to grow a large social audience in 2017 is to aim for a niche audience. How do you get large by aiming small? This article looks as how the process works, and why it’s…

Marketing

Digital Body Language is Changing the Future of Online Ads

By | May 16, 2017 at 9:15 am

Do companies really know who you are? Does all of the data they track add up to anything that amounts to a meaningful picture of your life, your beliefs, your wants and desires? That is a hard question to answer, but in the world…

Tips & How To’s

5 Marketing Strategies That Attract Millennials

By | May 15, 2017 at 7:00 pm

Marketers are constantly on the lookout for new ways to reach out to Millennials to build lasting relationships, and for good reason—Millennials represent up to $200 billion a year target market. However, it can be difficult to get and hold the attention of the…

Marketing

Buenos Aires

Launchway Media Talks Being an All-Women Team in Latin America

By | May 15, 2017 at 12:50 pm

Launchway Media is a digital agency specializing in data-driven marketing campaigns for global startups, with a record for helping technology startups, especially in Latin America, launch and grow their products or services on a global scale. They’re also a three-woman operation: Nora Leary is the head…

Fashion

How Modanisa Tapped Into the $200 Billion Global Muslim Fashion Market

By | May 9, 2017 at 9:15 am

The Muslim fashion industry is making a buzz around the world. This industry can potentially lay claim to represent nearly 2 billion Muslims around the world. Naturally, it is a huge market segment, one that offers $200 billion estimated sales in a year and is…

Social Media

How to Take Advantage of Facebook Live as a Startup

By | May 5, 2017 at 8:30 pm

Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing in real time. From Michael Phelps showcasing his experience in Rio to Kobe Bryant playing in his final NBA game to the Emmys taking us behind…

Virtual Reality

6 Virtual Reality Startups You Should Watch Out For in 2017 [Infographic]

By | May 5, 2017 at 11:20 am

Unless you live under a rock, you should know that the age of mainstream virtual reality is fast approaching. According to Statista, the total number of active VR users is predicted to reach 171 million in 2018. And apart from gaming, brands are also starting…

Social Media

Planning a Switch to Instagram Business? Maybe Don’t.

By | May 5, 2017 at 9:15 am

Nearly a year ago, Instagram announced a business profile option. It gives your customers an easy way to contact you, offers you analytic insights on how your business is interacting with its customers and gives you the ability to promote posts like an advertisement, making your sponsored…

Marketing

2017 Is the Year of the Social Influencer

By | May 4, 2017 at 10:30 am

Micro-influencer. Brand ambassador. Middle-influencer. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency of social capital and they continue to reach a growing audience. At Ideas That Evoke, we’re declaring 2017 the year of the influencer. As…

Marketing & Social Media

8 Ways to Make Your Infographic Pop

By | May 3, 2017 at 10:30 am

If you’re a marketer, educator, business owner or blogger, you will likely already know that infographics are one of the top performing types of visual content out there. But coming up with an original topic for this type of content isn’t easy. The problem is,…