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Social Good

5 Things to Consider When Committing Your Company to Social Good

By | Apr 11, 2017 at 3:30 pm

Being committed to social good isn’t just a charity move anymore. With more and more consumers valuing companies that strive for a better world, it’s becoming a necessity to make social good a priority in your business. When properly executed, cause-marketing campaigns not only…

Social Media

How To Integrate Micropayments Into Your Social Media Campaign

By | Apr 4, 2017 at 10:30 am

From the very beginning, content providers and businesses have struggled to figure out how to monetize the internet. With billions of users searching for information and companies working hard to find methods that will turn users into paying customers, it’s no wonder content creators are…

Interviews

Austin

Bishop Paul Tighe Talks About the Vatican’s Relationship with Digital Culture – Interview

By | Mar 16, 2017 at 4:30 pm

A lot of people might be surprised to hear about the Vatican taking a vested interested in technology, especially social media. In fact, this cultural crossover became headline news when it was announced the Vatican would be participating in SXSW 2017. Bishop Paul Tighe, the…

Social Media

Facebook Will Use Artificial Intelligence to Help Prevent Suicide

By | Mar 2, 2017 at 4:30 pm

The cost-benefit analysis of social media has been hotly debated in recent years. Sure, the ability to personally connect with anyone on the planet via the internet allows for a unique perspective on the world at large. But with the advent of issues like cyber…

Social Good

How to Involve Social Causes in Your Company Profile

By | Mar 1, 2017 at 8:30 pm

You have a lot of responsibilities as a business owner. You need to make sure that your employees are safe on the job, that you aren’t falling into any legal pitfalls, and that you’re staying competitive on the market. On top of all this,…

Startups & Apps

12 Social Apps for the Most Well-Connected Entrepreneurs

By | Feb 6, 2017 at 7:00 pm

Whether you connect online or meet in person at an event, networking is a necessary business investment. You can be a social butterfly or an awkward conversationalist, it doesn’t matter. You need to network. The relationships you build are critical to your personal growth…

Trends

6 Social Media Trends to Look Out for in 2017 [Infographic]

By | Jan 18, 2017 at 10:30 am

Other than funding and getting in fights with cofounders, social media has become one of the staples of the business world. As one of the most affordable means of getting your brand out there, social media platforms like Facebook, Twitter, Instagram, and dozens others have…

Opinion/Analysis

What Will Social Media Do for Politics in the Future?

By | Dec 20, 2016 at 2:20 pm

Advances in technology often change the world of politics. In the early 1920s, the introduction of the radio brought politicians into our homes and made them more personable. Again in the 1960’s, the TV put candidates in the homes of thousands of Americans. Today,…

Opinion/Analysis

NYC

Hamilton Musical Copyright Suit Pits Social Selling Against IP Rights

By | Dec 16, 2016 at 11:20 am

The online clothing retailer, SunFrog, boasts more web traffic than Victoria’s Secret and displays over 11 million designs on its website. The company prints shirts in their large facility, ships them and fulfills the orders for companies too light on resources to do it themselves. SunFrog has economy of scale because…

Social Media

7 Ways to Convert Social Mentions Into Sales

By | Dec 2, 2016 at 11:20 am

When someone mentions your company in an online post, does it make a difference? The short answer is “yes,” definitely. The long answer is, without some noticeable attention, a social share often gets lost in a sea of information and quickly vanishes without any positive effects. Standing…

Startups & Apps

These Apps Will Connect You With Like-Minded People

By | Nov 8, 2016 at 7:00 pm

Being an entrepreneur can be a lonely existence. With long hours and hectic schedules, it can be incredibly difficult to find time to spend with loved ones. What’s even worse is that finding and making friends becomes downright impossible without apps. Fortunately, there’s a…

Startups & Apps

Goodbye Business Cards, Hello Contap

By | Sep 2, 2016 at 11:09 am

The business card, a decades-long staple of networking, falls short of the mark when it comes to addressing modern needs. Consider this: how many times have you been at a conference or networking event and you have either run out of cards, or a…

Social Media

3 Ways To Generate Buzz About Your Brand

By | May 12, 2016 at 9:00 am

Generating buzz is one of the most challenging aspects of running a business. The best way to get your brand in the spotlight is to offer a distinguishable product or service that features everything your target audience desires. Another way is to offer the best…

Opinion/Analysis

What You Need to Know About the Rise of Social Trading

By | Feb 3, 2016 at 7:00 pm

For the past several years, social media has been all the rage, and for good reason. It allows family and friends from every corner of the world to keep tabs on each other as if they were just next door. However, that’s not the…

Marketing & Social Media

Identify Brand Voice Before Building Your Social Media

By | Mar 9, 2015 at 11:30 am

Social media marketing experts everywhere agree that in order for business prospects on social media to convert to customers, they have to connect with one’s voice. Even through written text, there is such a thing as speaking too loud, or not loud enough. There…

Social Media

What is Social CRM and Why Do You Need it?

By | Sep 28, 2014 at 4:00 pm

Whether you’re new to social media marketing, or you’ve successfully maintained your company’s twitter account for several years, you aren’t alone if you are a little unclear when it comes to what social CRM is, and what it can do for your marketing efforts….

Social Media

DC

Under New CEO, DC-Based AddThis Launches AddThis Pro

By | Feb 12, 2014 at 8:45 am

Today, DC-based AddThis launched AddThis Pro to help publishers drive more traffic and engagement on their websites. AddThis is a content engagement platform that lets publishers add sharing and following widgets. You’ve probably come across them – they reach over 97 percent of the…