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Startups & Apps

DC

New App WeCanResist.It Turns Trump Tweets Into Donations

By | May 24, 2017 at 10:30 am

It has been an interesting year in the political world, and no social media platform has seen more of a direct impact than Twitter. Sure, President Obama made great strides in using the platform, but President Trump uses it as his almost daily outlet…

Productivity

Top 7 Affordable Analytics Tools to Hack Your Startup’s Growth

By | May 26, 2017 at 9:15 am

In entrepreneurship, there’s no such thing as overnight success. You can plan every detail of your startup’s launch, but you can never fully prepare for unexpected roadblocks to growth. You can only embrace these ongoing challenges and accept them as stepping stones. Once upon…

Entrepreneur

4 Must-Have Technical Skills for Online Solopreneurs

By | May 25, 2017 at 8:30 pm

Being an online solopreneur is truly commendable. It takes guts to charge into the treacherous world of entrepreneurship, even more so if you plan to face most of the challenges and responsibilities yourself. Fortunately, being shorthanded should no longer be a problem for online…

Marketing & Social Media

5 Tips to Boost Media Shares and Conversion

By | May 19, 2017 at 2:20 pm

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much growth. A great social media marketing strategy is what turns likes and shares into leads and sales. With a…

Interviews

DC

How Learning From Mistakes Can Help Build Relationships

By | May 17, 2017 at 8:30 pm

Some of the biggest personal growth comes from learning from failures and mistakes. We talked with Carrie Rich, the co-founder and CEO of The Global Good Fund, an adjunct faculty member at the George Washington University School of Nursing and the author of Sustainability for Healthcare…

Startup_Mixology_300x250

Social Media

5 Ways to Tell Your Brand Story on Social Media

By | May 17, 2017 at 5:50 pm

Just like the everyday social media user, a successful brand should have its own story and personality. Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal connection…

Social Media

San Francisco

The New Scaling Strategy: Go Small Instead of Large

By | May 17, 2017 at 11:20 am

Today, in counterintuitive advice: It turns out that the best way to grow a large social audience in 2017 is to aim for a niche audience. How do you get large by aiming small? This article looks as how the process works, and why it’s…

Tips & How To’s

5 Marketing Strategies That Attract Millennials

By | May 15, 2017 at 7:00 pm

Marketers are constantly on the lookout for new ways to reach out to Millennials to build lasting relationships, and for good reason—Millennials represent up to $200 billion a year target market. However, it can be difficult to get and hold the attention of the…

Social Media

5 Steps to Building Your Startup’s Social Media Strategy

By | May 7, 2017 at 10:30 am

Sometimes the hardest part of starting a new company isn’t creating the product or service itself; it’s communicating what it is, what it does, and why people should care about it. Many startups struggle with brand identity and marketing their product or service, which…

Social Media

How to Take Advantage of Facebook Live as a Startup

By | May 5, 2017 at 8:30 pm

Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing in real time. From Michael Phelps showcasing his experience in Rio to Kobe Bryant playing in his final NBA game to the Emmys taking us behind…

Social Media

Planning a Switch to Instagram Business? Maybe Don’t.

By | May 5, 2017 at 9:15 am

Nearly a year ago, Instagram announced a business profile option. It gives your customers an easy way to contact you, offers you analytic insights on how your business is interacting with its customers and gives you the ability to promote posts like an advertisement, making your sponsored…

Facebook

Facebook Admits AI Can’t Do Everything Yet and Hires 3,000 Editors

By | May 3, 2017 at 4:30 pm

Facebook has responded to a string of high-profile deaths filmed live or uploaded to Facebook afterwards: They’ll be hiring 3,000 people solely to comb through video content and remove anything deemed too disturbing or violent. Here’s the relevant quote from Mark Zuckerberg himself: “Over…

Jobs

Spelling Errors in Social Media Posts Could Cost You Your Dream Job

By | May 3, 2017 at 3:30 pm

In a few short years, social media has gone from a pleasant addition to our everyday lives to an integral part of the social landscape. At this point in the game, people that don’t have a Facebook, Twitter, or LinkedIn account are looked at…

Social Media

Facebook’s Creepy New Algorithm Knows How You Feel, Literally

By | May 2, 2017 at 5:50 pm

At this point in the social media game, you’ve likely noticed the creepiness of digital ads on sites like Facebook and Twitter. Every time you talk about a particular topic in the privacy of your own home, a shockingly appropriate product advertisement shows up on…

Tips & How To’s

5 Tips For A Successful Mobile App Launch

By | May 2, 2017 at 11:20 am

There are over 2 million apps available in Apple’s App Store and nearly 3 million in Google Play. New companies trying to launch an app today have a lot of competition. Getting attention for your app nowadays is no easy feat, and the organization and planning…

Facebook

The Difference Between Social Media Influencers and Brand Ambassadors

By | Apr 28, 2017 at 4:30 pm

As the influence of social media personalities grow, how companies choose to advertise their products must innovate and grow as well. In this period of growth and development, two career tracks have developed: brand ambassadors and social media influencers. Although they often appear to…

Opinion/Analysis

For Any New Startup, 2017 Is the Year of Audience

By | Apr 27, 2017 at 4:30 pm

Audience has always been important to a new startup. After all, a product or service can be amazing, but it’s useless with an audience to beta-test it and get the word out. Pivoting is great, but you need an audience in order to do…