Get your exclusive Tech.Co local news and event updates!

Social Media

7 Ways to Keep Up With Social Media Trends

By | Apr 20, 2017 at 5:50 pm

Let’s face it, if your brand can’t be found online, your company isn’t going to survive long. In this day and age, a digital presence is a necessity for any budding startup. Even if you’re already online, keeping up with the trend of the…

Social Media

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

By | Apr 17, 2017 at 3:30 pm

Let’s be honest; there’s more than enough information out there on the Millennial presence in the business world. Whether it’s their buying behavior, their social media tendencies, their workplace productivity, or which Disney Princess they are, this generation has been studied, analyzed, and researched…

Marketing & Social Media

Turns Out Men Buy Things From Instagram Ads More Than Women

By | Apr 10, 2017 at 4:30 pm

Instagram is likely the most popular social media platform for marketers and advertisers currently. Marketers’ posts on the network have more than doubled since 2013, and in 2016 alone, ads jumped 22 percent over the year prior. The visual-and-mobile-focused site offers a direct, niche connection to specific audiences, which…

Social Media

How To Integrate Micropayments Into Your Social Media Campaign

By | Apr 4, 2017 at 10:30 am

From the very beginning, content providers and businesses have struggled to figure out how to monetize the internet. With billions of users searching for information and companies working hard to find methods that will turn users into paying customers, it’s no wonder content creators are…

Tips & How To’s

10 Easy Ways to Start Establishing Your Personal Brand

By | Apr 1, 2017 at 2:30 pm

If you’re in a situation where your name is only associated with your company’s brand, it might be a good time to to build a separate personal brand by improving your online presence. A strong personal brand will help open many doors for you. When…

Startup_Mixology_300x250

Facebook

Facebook Town Hall Feature Is Civic Engagement for the Internet Age

By | Mar 27, 2017 at 3:45 pm

Facebook just added a new politics-oriented feature: “Town Hall.” It’s a fun and simple way to learn more about your local government and connect with your representatives. Check out how it works and what it means below. How Facebook Town Hall Works Just go right…

Marketing & Social Media

Instagram Needs to Be Part of Your Social Media Marketing Strategy [Infographic]

By | Mar 27, 2017 at 12:50 pm

With over 600 million users that create over 100 million pieces of content every day, Instagram is certainly one of the best platforms for social media marketing, and it’s here to stay. Instagram is still growing five times faster than any other social media network…

Marketing

How Social Media Has Changed Marketing [Infographic]

By | Mar 22, 2017 at 7:00 pm

Social media is an affordable audience building tool that vastly influences an extensive network of users in the quest for products and solutions. As the marketing buzzword of the hour, social media helps marketers find the right segmented audience to hone in on qualified prospects….

Social Media

Reddit Tests New Profiles, Sets Potential For Personal Followers

By | Mar 22, 2017 at 11:20 am

Over the past few years, Reddit has seen quite a bit of change both internal and external. From leadership shake ups, to breaking away from Advance Publications (still the largest shareholder), and raising a $50 million round led by celebrities like Snoop Dogg, the…

Startups & Apps

Sweek Can Take You Inside the World of Mobile Writing Networks

By | Mar 21, 2017 at 4:30 pm

Authors and social networks are a natural fit. After all they both live off of a steady stream of words. Even before the digital networks existed, authors relied on the old-school network of snail mail. HP Lovecraft famously loved responding to fan mail. When…

Interviews

Austin

Anne Ward: How to Win on the SEO Battlefield

By | Mar 20, 2017 at 3:30 pm

Startups constantly wonder how they can get their company noticed by customers online. Sure, buying ads on social media, creating content, and amplifying their message via Hootsuite is a start, but it’s hard to move the needle if you don’t understand the full scope of…

Interviews

Austin

Bishop Paul Tighe Talks About the Vatican’s Relationship with Digital Culture – Interview

By | Mar 16, 2017 at 4:30 pm

A lot of people might be surprised to hear about the Vatican taking a vested interested in technology, especially social media. In fact, this cultural crossover became headline news when it was announced the Vatican would be participating in SXSW 2017. Bishop Paul Tighe, the…

Social Media

3 Best Practices for Avoiding Embarrassing Social Media Missteps

By | Mar 14, 2017 at 8:30 pm

Social media is the land of unfixable mistakes. Whether it’s a poorly timed tweet or ill-informed Facebook post, hitting “send” can be an incredibly stressful when it comes to social media. If you want to make sure you aren’t dooming your entire company with a…

Social Media

Facebook Will Use Artificial Intelligence to Help Prevent Suicide

By | Mar 2, 2017 at 4:30 pm

The cost-benefit analysis of social media has been hotly debated in recent years. Sure, the ability to personally connect with anyone on the planet via the internet allows for a unique perspective on the world at large. But with the advent of issues like cyber…

Social Media

How Marketers Can Decode the Psychology Driving Social Media

By | Feb 19, 2017 at 2:30 pm

What is it about social media that keeps our eyes and brains transfixed for long hours? What void is social media filling up in our lives that real social interactions don’t? The questions are many, but one cannot qualm the ability of social media…

Tips & How To’s

4 Ways You Can Really Make Your Company’s Podcast Stand Out

By | Feb 8, 2017 at 8:30 pm

Podcasts are becoming a new way to build audience and develop awareness for a company or product. In the last three years, In the last three years, there has been a 25 percent increase of people who have started listening to podcasts, according to…

Virtual Reality

In Virtual Reality, Trolls Will Be Worse Than Ever

By | Feb 8, 2017 at 2:30 pm

The future of virtual reality is relatively unknown. While gaming is leading the pack, there are dozens of potential applications in the development stages that will revolutionize tech as we know it. From immersive social media experiences to a grocery store you can peruse at…