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Tips & How To’s

What Entrepreneurs Can Learn from Successful Tech Startups

By | May 22, 2017 at 10:30 am

In this golden age of entrepreneurship, startups are sprouting like mushrooms all over the world. Unfortunately, only a handful of them are built to last. Statistics show that the failure rate of startups hovers around 50.4 percent – with reasons varying from emotional pricing…

Mobile

3 Things to Consider Before Launching Your Mobile App

By | May 22, 2017 at 9:15 am

The most successful pricing strategy for certain brands could seem counter-intuitive. When we switched business models at Montessorium for our geography app, everything changed. By offering in-app purchases, we were navigating entirely new terrain in the hopes of reaching a wider audience. Because this premium…

Entrepreneur

The Top 9 National Trends in 2017 Startup Activity

By | May 18, 2017 at 4:30 pm

The Kauffman Foundation’s annual Startup Activity Index has just dropped for the year, and with it a collection of data-driven insights on the state of the startup ecosystem. Naturally, we took a look at the report ahead of its release online today, and have brought…

Trends

Study: Old People Are Finally Getting the Hang of Technology

By | May 18, 2017 at 2:20 pm

The joke is as old as time itself: old people are bad with technology. When cars became the primary means of transportation in America, elderly folks were still strapping feedbags to the bumper of their Ford Model T. When microwaves made cooking easier, senior citizens could…

Trends

The 4 Ways That 2017 Is Changing the Rules for Startups

By | May 11, 2017 at 8:30 pm

The presidential election brought 2016 to a bumpy close and 2017 has already seen its share of related turbulence as media sources now clamber to get our attention while telling us what’s important about politics and beyond. In this tumultuous environment, it can be…

Business

Omaha

Warren Buffett Shares ‘Number One Problem with Mankind’

By | May 6, 2017 at 5:17 pm

Warren Buffett shared his thoughts at the Berkshire Hathaway’s annual shareholders’ meeting on Saturday when he shared that he sees cyber attacks as a bigger threat to humanity than nuclear weapons. The annual meeting was livestreamed by Yahoo for only the second time in history. “I…

Opinion/Analysis

Why the “Netflix of Podcasts” Is the Biggest Media Battleground of 2017

By | May 5, 2017 at 4:30 pm

When it comes to creating Netflix-style models for media, no one touches the namesake video streaming service Netflix itself. But everyone wants to. The most notable failure, a “Netflix of books” model, proved that the audience needs to be invested in consuming a set…

Marketing & Social Media

8 Ways to Make Your Infographic Pop

By | May 3, 2017 at 10:30 am

If you’re a marketer, educator, business owner or blogger, you will likely already know that infographics are one of the top performing types of visual content out there. But coming up with an original topic for this type of content isn’t easy. The problem is,…

Harsh Reality

Women in Tech Should Be the Rule, Not the Exception

By | May 1, 2017 at 10:30 am

We’ve all heard different versions of the same statistic: According to the Census, women make up 59 percent of the entire workforce in the United States and 51 percent of the country’s total population, yet women account for just 30 percent of the labor…

Mobile

10 App Marketing Trends to Dominate Your Industry in 2017 and Beyond

By | Apr 30, 2017 at 10:30 am

App marketing is changing rapidly. Technological changes, marketing automation, a global shift towards the smartphones, and apps dominating the smartphone industry are changing the app industry in 2017 and beyond. The following 10 app marketing trends are expected to dominate the industry in 2017…

Business

Here’s How Angel Investors Are Handling 2017

By | Apr 28, 2017 at 11:20 am

Pitchbook and the Angel Resource Institute have just released the 2016 edition of their Annual ARI HALO Report, a research paper designed to explain the most recent trends and activity from top-ranked angel groups across the nation. The report isn’t just a look at 2016: It’s a…

Opinion/Analysis

For Any New Startup, 2017 Is the Year of Audience

By | Apr 27, 2017 at 4:30 pm

Audience has always been important to a new startup. After all, a product or service can be amazing, but it’s useless with an audience to beta-test it and get the word out. Pivoting is great, but you need an audience in order to do…

Facebook

How Facebook’s Algorithm Makes Audiences Smaller But More Engaged

By | Apr 21, 2017 at 4:30 pm

For most startups looking for a seed round, an audience of at a few thousand early adapters is essential. And those users usually connect through the internet’s version of word-of-mouth: social media. In short, if you’re among the majority of startups that can’t land…

Social Media

7 Ways to Keep Up With Social Media Trends

By | Apr 20, 2017 at 5:50 pm

Let’s face it, if your brand can’t be found online, your company isn’t going to survive long. In this day and age, a digital presence is a necessity for any budding startup. Even if you’re already online, keeping up with the trend of the…

HR and Recruiting

What’s New in the Software Development Industry in 2017

By | Apr 6, 2017 at 11:20 am

Software developing company Coding Sans has just released a 2017 report, the State of Software Development, in order to take a look at the trends, challenges and tactics that the modern software developer is facing today. Here’s a quick summation of key points from the report, which…

Entrepreneur

13 Ways IT Departments Can Stay Ahead of Technology Changes

By | Apr 5, 2017 at 3:30 pm

Moore’s Law states that every two years, processing power will double. While there’s questions about whether that rate will slow, what isn’t in question is that the remarkable changes in technological systems — both software and hardware — can leave IT departments and executives…

Trends

San Francisco

10 Web Development Trends to Watch Out For in 2017

By | Apr 3, 2017 at 8:30 pm

The field of web development and design is improving at an incredible rate. The growth is increasing on a daily basis and it’s become incredibly difficult to keep up with the changing times. This makes it even more imperative for the professionals and developers to…