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TaxiMagic: OpenTable for the Ground Transportation Industry


Serial entrepreneurs Tom DePasquale and Sanders Partee have worked on several successful DC-based startups – both together and separately – over the last 20 years.  In 2007, it was time to start up again, and this time they decided to tackle the ground transportation industry.

The original idea around RideCharge was a marketplace for corporate travel bookers, where they could reserve shared vans, taxis, sedans, etc.  The strategy was working, and they were enjoying steady growth.

And then the iPhone 2 was released – which meant the advent of the App Store.  DePasquale and Partee immediately jumped on the opportunity to target consumers, so RideCharge pivoted and launched the Taxi Magic app in winter 2009.

“Business travelers love the app,” said Matt Carrington, Director of Marketing at RideCharge.  “Whatever airport they’re coming out of (unless it’s NYC where you can’t dispatch a cab), they can easily get a cab.”

Taxi Magic is currently available n 45 markets with 36,000 taxis from 85 fleets participating.  “Ground transit is a $10 billion Taxi Magic screenshotindustry – including taxis, sedans, limos,” Carrington said.  “A significant portion is tied into large, established fleets – they own the cars, licenses, dispatch system.  Uber has disrupted this model, but that’s not what our goal is.  We are reforming the system.  These fleets are entrenched and not going anywhere, but we can help make these drivers more efficient.”

Sedan Magic is just starting out (in NYC first), and like Taxi Magic, the service integrates with dispatch software, so, through the mobile app, sedan fleets can serve more passengers.

Due to early customer feedback, you now have the ability to book a sedan in the future.  “We built the Sedan Magic app around consumer choice, so you can get the ride you want that fits your travel needs.  Likewise, there is no meter – you get point-to-point pricing based on your destination.”

Carrington said there are fleets out there that have their own apps. “The problem with proprietary apps is that you have to continually update them, add more features based on industry standards and keep that dev team on board to do that – it becomes very expensive over time.  You also need to market the app.  Taxi Magic maintains the app and helps spread the word about fleet partners when we do local advertising.”

The RideCharge business model is definitely a win-win for fleets and consumers.  You can download the Taxi Magic iPhone app here and the Android app here.  You can download the Sedan Magic iPhone app here and Android app here

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About the Author'

Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen


4 Responses to “TaxiMagic: OpenTable for the Ground Transportation Industry”



    I used Taxi Magic last weekend from Arlington, VA into DC on the way in, and used UBER from DC to Arlington on the way Back. My fare was $16 with Taxi Magic (including tip) and $27 with UBER for the exact same ride. I love both services, but prefer Taxi Magic whenever I leave from home.


    Kristina B.

    Hi, Monika.
    Taxi Magic really seems like true magic. I am just wondering if they are limited only to the USA?I had no previous knowledge about this, although I read here it was out already in winter of 2009. Do they have freight quotes?
    Seems like a must have to me!


    Heathrow Airport Taxi

    Thanks for every other informative web site. The place else may just I get that type of info written in such an ideal way? I’ve a challenge that I am just now operating on, and I have been on the look out for such information.

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