#TBT: “No Brandcuffs, No Brandcuffs, No Brandcuffs”

July 24, 2014

1:30 pm

During a conversation I had earlier this week with Alex Taub, he made a reference to a particular video that I apparently missed the boat on. I can’t even recall what we were talking about at the moment, but all I can remember is he responded, “Well…yes and no, and yes and no, and yes and no.”

“Devil’s Deuce Interactive was started twenty minutes ago, due to a fever dream that my grandfather had in his deathbed while suffering from a subliminal hematoma.”

Faced with the blank look on my face, he humored me and we spent the next four minutes watching a 2011 College Humor video called “Hardly Working: Start-Up Guys.” Created during what was really the nascence of startup fever in the US, the video is loaded with jargon with which people in this space are quite familiar. It’s a little exaggerated with regards to the stereotypes associated with startups and those involved in them, but, I mean, it’s a fairly accurate (albeit seriously, ridiculously exaggerated) and comedic portrayal of some things that we encounter every day.

#Whatever. It’s hilarious. Just watch the College Humor Startup Guys videos (it’s a mini-series of sorts!); here’s the first one:

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Ronald Barba is a senior writer and editor for Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". He also likes to cook things; you can check out all the noms on his Instagram. Email Ronald ([email protected]) or tweet @RonaldPBarba. You can also subscribe to him on Facebook or find him on Google.

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