Brow.si, the Tel Aviv-based company with a mission to “fix the broken mobile web,” today announced a $1M funding round, bringing the company’s total raised funds to over $3M.
Brow.si also announced that it has signed a strategic partnership with leading open source e-commerce platform, PrestaShop. Brow.si has been integrated into the PrestaShop software, allowing PrestaShop-powered store owners to automatically install Brow.si on their sites and enjoy its advanced functionality, including a unique mobile shopping cart. The announcement marks a significant milestone for Brow.si as it allows it to expand its growing footprint within e-commerce websites in addition to its popularity among leading publishers worldwide.
“We are thrilled to add Brow.si to our roster of innovative industry partners,” said Matt Serralta, COO of PrestaShop, in a news release. “With the growing importance of mobile optimization in e-commerce, now online merchants can seamlessly integrate Brow.si on their PrestaShop store and offer their customers an even greater mobile shopping experience.”
Serralata expects merchants to experience higher engagement rates and reduced shopping cart abandonment as a result of the partnership. “Together with Brow.si, we are providing online merchants with revolutionary tools to help them remain competitive in an increasingly lucrative market,” he said.
Brow.si allows publishers and online merchants to seamlessly add sophisticated sharing options, powerful reading features, subscription extensions, and commerce tools to their sites that are specifically designed for mobile web browsing. The company also hopes to help third-party developers create mini-apps that deliver familiar web experiences that exist on desktop browsers to the mobile web.