In an effort to deliver a customizable way to score the great tickets for millions of sports fans, TicketLab today announced that they will launch their public beta.
“I’ve always wanted a site to help me find the cheapest courtside Chicago Bulls tickets. I don’t care when the game is; I just want to sit courtside at a game for the lowest price possible,” says TicketLab founder Iman Jalali. “I was frustrated at the extreme lack of innovation in the sports ticket selling space, so I decided to found TicketLab.”
According to Jalali, there’s been little to no innovation in the sports ticketing industry, and he wants to cater more to the needs of the over 130 million fans attending NBA, NHL, and MLB games each year. Even with platforms like Stubhub and Ticketmaster, the secondary market could use a bit of a boost with regard to comparison shopping.
SeatGeek recently established itself as the main competition in this market as they allow fans to search across multiple markets for deals on tickets to specific concerts and sports matches. However, Jalali and the team at TicketLab think there was a crucial area that SeatGeek failed to address: SMS and email notification.
With TicketLab, users set their price and seating preferences while the platform searches millions of tickets from big-name ticket vendors. When tickets are found that match your exact search criteria, TicketLab sends you an email and SMS notification.
Jalali is hoping that this distinction will carry TicketLab to the top of the market, and we’ll be following their public beta closely to see how they do.