January 10, 2013
Now that 2012 has come to a close, many companies are looking for the best way to compete in a world with increasing competition among startups. Many have finally landed great workers to build their teams, but just how can entrepreneurs ensure they’ll retain their talented employees throughout 2013?
Focusing on creating an attractive work environment is important for companies just getting started in the tech world. Top tech companies like Facebook, Twitter, and LinkedIn offer their employees a variety of perks to boost morale and encourage an atmosphere conducive to team-building and socializing. Drawing inspiration from these successful companies, here are the top perks to give your employees in 2013:
Opportunities to socialize. Many small companies set aside time for team building exercises in the office. This is a great way to allow all members of your team an opportunity to socialize and build rapport. At 2U, an ed-tech startup, employees enjoy weekly basketball games, ping pong tournaments, even beer from the “filling station.” These types of employee perks are inexpensive and go a long way toward increasing morale and overall enthusiasm in the office.
Unlimited vacation days. Red Frog, an event production company, says its employees work hard–and that’s why the company offers workers unlimited vacation time. At Red Frog, vacation time isn’t just allotted, it’s encouraged. That’s because allowing your employees adequate time to recharge their batteries will ultimately help increase motivation and productivity overall. The best part? Because the company treats employees “like the adults they are,” workers don’t even abuse the privilege. This same mentality works well at my own company, Come Recommended!
Flexibility. The 9-to-5 workday doesn’t have to be a strict sentence. Allow your employees the flexibility to come and go as they please throughout the day — or better, offer them the option to telecommute a few days out of the week or month if their position allows it. Not only will this improve your company culture by showing appreciation and trust, but also it will act as a great recruiting tool in the future.
Smaller, affordable perks. Facebook offers employees free laundry service and photo processing. Twitter offers a rock climbing wall, dry cleaning, and yoga classes. At LinkedIn, employees enjoy an on-site gym and chair massages. Your startup should also aim to add these types of smaller perks to keep employees happy, healthy, even entertained. Allocating a portion of your budget for small, everyday perks can do wonders for overall employee morale, as well as mental and physical health.
Startups of the 21st century need to adapt to the changing workplace environment if they want to compete. Retaining employees becomes impossible without a focus on creating a solid everyday quality of life for your workers when they’re in the office. Focus on perks like these, and watch as productivity grows and new workers scramble to snag a position at your company.
What perks does your company offer or plan to offer in the near future? Share with us below!
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