Traklight, a platform that provides cloud-based software for identifying and protecting intellectual property (IP), yesterday announced that they have raised $350,000 of angel funding from New York investors. Part of the appeal for the investors is the fact that Traklight is used by both entrepreneurs with valuable IP as well as lawyers, law firms, and business professionals.
The funding will go directly to scaling sales and marketing efforts as Traklight works to establish a national footprint.
“Identifying and protecting IP, particularly for startups and small businesses, can mean the difference between success and failure,” says Traklight Founder and CEO Mary Juetten. “This is one of the most critical issues for a business, with IP comprising over 80 percent of most small businesses’ valuation; however, IP is too often overlooked in the early stages.”
Over the course of the last year Traklight has worked with hundreds of entrepreneurs to help them identify and safeguard their IP. They’re also working to integrate with large consumer-facing platforms to fully serve small businesses and investors as they move forward.
“We have great confidence in Traklight’s talented team and their deep knowledge of IP,” says D.J. Martin, a founding member of Astia Angels. “We believe that Traklight is well-positioned for continued growth and success and is solving a very critical problem in the marketplace.”