Uber Launches Initiative to Recruit More Female Drivers in Chicago

June 9, 2015

2:01 pm

This morning, Uber announced the launch of a new joint initiative with the YWCA of Metropolitan Chicago that’s aimed at bringing on 5,000 female drivers in Chicago by the end of the year. Called “Drive to Thrive”, the campaign is a part of the company’s much larger goal of creating 1 million jobs for female drivers by 2020.

The joint program between the YWCA and Uber will focus specifically on helping women in Chicago find opportunities as driver-partners with the company. Uber has also made a commitment to hosting job fairs and providing those enrolled in the YWCA’s economic empower programs with free public transportation vouchers, as well as free or discounted Uber rides to and from job interviews and training programs.

According to The Chicago Tribune, 15,000 Uber drivers in Chicago complete 70,000 rides per day – which amounts to more than 2 million trips every month. Currently, only 14 percent of Uber’s drivers are women; in Chicago, that number is higher, with 20 percent of driver-partners being women. Because of the flexibility entailed in being an Uber driver, the company hopes to further raise that number in Chicago and hopefully increase those numbers across the country over time.

You can read more about Uber Drive to Thrive campaign here.

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Ronald Barba is the managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". He also likes to cook things; you can check out all the noms on his Instagram. Email Ronald ([email protected]) or tweet @RonaldPBarba. You can also subscribe to him on Facebook or find him on Google.

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