Ubooly, recently featured at our Denver Mixer & Startup Showcase, today announced the launch of their Kickstarter campaign, which will run for the next 30 days. Ubooly hopes to get $25,000 in funding, for their interactive smart toys, through the campaign. The team is planning an international release for November, and the new campaign will build momentum while simultaneously providing additional market feedback from the international community.
Ubooly had a debut Kickstarter campaign in 2012 and released the Ubooly v.1 that could talk, listen, and update over Wi-Fi. The v.2 model they recently released is customizable, comes in three colors, has improved speech recognition, has new animations, and speaks six total launguages: Italian, French, German, Spanish, Japanese, and English.
By adding additional languages, Ubooly is fulfilling a goal they set in 2012 to bring the toy to a global audience with localized content; they have translated over 250,000 words for their smart toy platform.
“We were amazed at the number of early customers who asked us if they could translate Ubooly themselves,” says Carly Gloge, Ubooly founder. “Discovering that people were willing to dedicate months of their time helped us to see that there was a big opportunity there.”
The foundation for Ubooly’s global release came after they raised $1.5 million in seed funding, led by SoftTech VC, and partnered with Translink Capital. According to the team, they are positioned perfectly because the international market is actively seeking high-end products focused on education.