How Many Users Do the Major Social Networks Have?

October 21, 2011

2:30 pm

Every hack authoring an article and every flack penning a proposal has encountered The Question: how many users does Social Network X have? Sure, you can Google the answers, but then you run into the problem of making sure that your source is authoritative, current, and doesn’t confuse active users (those who log in at least once a month) with total users (your grandmother, who, after signing up, gave up).

Here, then, a new offering from Tech Cocktail: a continuously updated spreadsheet listing the number of active users for the big social networks, which you can see below.

Social networking graph

While Jeremiah Owyang did something similar last year, no one seems to collect these data on a regular basis, and the Wikipedia article on the subject is outdated.

Admittedly, the spreadsheet is incomplete—no StumbleUpon, no Tumblr, no Wikipedia—but that’s where part two of this project comes in: we’re hoping that Tech Cocktailers will tip us to missing, and newer, stats.

So, leave a link in the comments and help us to help data fiends everywhere.

And don’t forget to bookmark the chart for future reference.

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I’m one of those lucky people whose day job is an extension of his hobby: I’m a social media strategist. What does that mean? Let me quote my LinkedIn profile: “Blending expertise in online communications with a background in public affairs, I help clients leverage the Web in all its splendor—whether via a Web site, social network, blog, ad, or app. I’ve employed e-strategies to raise awareness for the federal government, motivate actions for nonprofits, and shape public opinion for corporations.”

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