July 24, 2012
Going viral. Anyone who’s ever published a video online has secretly hoped for honey badger traction. Unfortunately, this is an accolade that few will ever achieve. With so much noise (over 72 hours of video are uploaded to YouTube every minute), having quality content is foundational to your viral success, but is likely not enough on its own.
Enter ViralGains, a viral video marketing platform that helps agencies and brands reach their intended audiences. ViralGains uses a four-tiered approach to accomplish this – boasting success stories from such brands as Baskin Robbins, Muscle Milk, and Activision.
Tech Cocktail caught up with Jay Singh, ViralGain’s Founder and Director of Operations & Marketing, to learn more about the platform’s background and the intangible benefits of starting up in Boston.
Tech Cocktail: What is Viral Gains and who is it for?
Jay Singh: ViralGains is a viral video marketing platform for brands and advertising agencies who need to seed their video content. We feed video content on viral media – a medium that focuses on increasing consumer engagement and integrating videos into the user experience.
Tech Cocktail: Who is your greatest competitor, and how do you differentiate yourself?
Singh: Our greatest competitors are existing online video advertising companies. We are inherently different because viral videos are a new industry segment and they are not the same as traditional video advertisements. Additionally, we have a major focus on the end user experience. We have initiatives to bring consumer engagement to new heights relative to the rest of the digital advertising industry.
Tech Cocktail: What is the biggest advantage and disadvantage of starting up in Boston?
Singh: The biggest advantage of starting up in Boston is the championship culture. We get to watch legends like Tom Brady and Kevin Garnett show us the rewards of hard work and preparation.
Singh: Our first startup focused on social media marketing and distribution. We worked with several large brands on videos and we came to a crossroads. The choice was to stay as social media marketing generalists or focus in on the viral video niche. We chose the latter and launched ViralGains in 2012. We are happy we made the decision to take on the niche because it is growing rapidly.
Tech Cocktail: What’s one quirky fact about you, your team, or your office culture?
Singh: Our team as a whole is very quirky. We have a cast of characters with a big vision. I am reading Seth Godin’s book We Are All Weird and it reminds me of the ViralGains team.
ViralGains was one of the showcasing startups at the recent Tech Cocktail Boston Mixer.
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