DC-based Vox Media has nabbed popular ex-Washington Post (WaPo) columnist Ezra Klein to launch a new news site. Klein, who departed from WaPo in early January, wrote on The Verge that he was frustrated with the constraints of working at a traditional media company and was looking for more.
Today, we are better than ever at telling people what’s happening, but not nearly good enough at giving them the crucial contextual information necessary to understand what’s happened. We treat the emphasis on the newness of information as an important virtue rather than a painful compromise.
The Verge has done an incredible job at attracting top talent to help reinvent media. In addition to their sports property SB Nation, they were able to get Engadget’s Joshua Topolsky to help start The Verge. Vox Media also recently acquired the Curbed Network, which includes Curbed, Eater, and Racked.
With a growing talent pool and a sizable war chest, it will be fascinating to see how this plays out for Vox Media.