On Thursday Wantering, a platform for discovering and purchasing clothing from ecommerce stores, launched an invite only network. Wantering Insider Network, or WIN, is a community of style bloggers, and the launch comes alongside Wantering’s acquisition of StyledOn – an established social shopping community and blogger network.
The purpose of WIN is to answer some of the most asked questions within the ecommerce and digital publishing industries like who’s buying things and what they’re buying. Wantering routes traffic between the publisher and retailer so they can help bloggers and retailers understand who, precisely, is interested in their brand story.
“StyledOn and Wantering share a common goal of making it easier to learn about the latest fashion trends,” says Matt Friesen, CEO of Wantering. “By combining StyledOn’s fashion community with Wantering’s technology and product data we can create far more engaging shoppable editorial content and offer a fashion discovery experience that’s heads and shoulders above the competition.”
To the team, WIN represents an important step towards connecting the fragmented pieces of content and commerce. By giving bloggers an opportunity to tap into real-time product and trend data, get access to brand partnerships, and monetize their properties, Wantering can help them create unique and compelling native advertising experiences.
Post-acquisition, Leora Kadisah – StyledOn’s founder and CEO, will join the Wantering team as VP Business Development.
“Leora has a clear vision for where online shopping and digital media is heading, great credibility in the fashion world, and a track record of being ahead of the curve,” says Friesen.