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Yik Yak Introduces New “PEEK” Feature

YikYak

Yik Yak is an  anonymous app that “acts like a local bulletin board for your area by showing the most recent posts from other users around you,” according to their site. The app also allows users to share news, funny jokes, experiences and other events happening on their campus.

A few weeks ago, I wrote a post about how Yik Yak was taking college campuses by storm, and now the popular app could impact the way people experience news and events in “real-time.”

Yik Yak cofounders Brooks Buffington and Tyler Droll introduced the “PEEK” feature yesterday, which will allow users to look into their campus or other events from remote locations. While most students will be away from their university for the summer, the new feature will still give them the ability to tap into what’s happening. Here’s what you should know about the PEEK feature:

  • It still uses geo-location and user anonymity.
  • PEEKing will feature a list of active regions, including 60 colleges and universities based on the popularity of the region.
  • Yik Yak will add locations to the feature such as music festivals and sports events.
  • Currently 40% of people who use Yik Yak use the PEEKing feature.

“We’re building Yik Yak into a technology that fulfills a higher purpose of delivering organic and unfiltered truths, which cannot be said for other news mediums,” said Brooks Buffington, COO and cofounder of Yik Yak. “The potential for Yik Yak’s PEEKing feature during important global events, or even an event such as the Super Bowl or Presidential Inauguration, is unmatched with any other social platform.”

However, it’s not just campus and national news that users can access. Yik Yak will allow you to PEEK into anything around the world.

“Imagine being able to PEEK into Thailand to learn about the political tone of the region or Ukraine to read the unfiltered stories and comments of local citizens,” said Tyler Droll, CEO and cofounder of Yik Yak. “Not only are users logging in daily to check out what’s happening on their home campus, but we see PEEKing as the only way to get a true, unfiltered look at what’s happening in a certain area at any given moment.”

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About the Author

Amanda Quick is a tech/startup reporter and founder of The Next Zuck, a site and web show that highlights student-run startups, college entrepreneurs, accelerators, events and more. Amanda is a honors graduate of Syracuse University where she studied Broadcast & Digital Journalism with minors in Marketing and Chinese Studies. She has interned at Brand-Yourself, NBC Sports, The Times Leader Newspaper, Fleishman Hillard in Hong Kong and the 2012 Olympic games in London. She plans to enroll in the Information Management Graduate Program at Syracuse University's iSchool next year to continue to combine her passion of journalism and technology. When she's not reporting, she is spending time with friends and family, traveling, or reading tech news. To learn more about Amanda, you can visit amandalquick.com or aquickstartup.com

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