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Zainab Zaki Embraced Her Failure and Learned From it


Part of starting up is failure – that’s a given. It’s never easy, but at the same time it’s a learning process and long does the entrepreneur last who sees failure in this light.

Zainab Zaki was the COO at Tappedin, a social discovery tool for professional networking, before they closed their doors. For Zaki, it was a great adventure but, as previously stated, she learned a lot from her failures there.

The biggest lesson was to avoid an extreme and almost punishing focus on product-market fit. Zaki and her team at Tappedin had trouble getting traction, spinning their wheels during brainstorming and not going very far. The problem was that they never paid attention to who would actually want to buy the app and use it.

Zaki would tell any entrepreneur who’s just now starting out to firmly hold to the right metrics as well. Whether it’s website traffic, app downloads, or demographic studies, it’s crucial for you to focus on relevant metrics that will help you grow to ultimate success.

Here’s the video:




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About the Author'

Will is a Senior Writer with Tech Cocktail, based out America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988


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