January 2, 2016
As a business owner, you know you can’t reach a wide audience if you don’t take the time to blog. However, you also know that finding that time for blogging isn’t nearly as easy as it sounds, especially if you’re a small business with limited resources. When it comes down to choosing between blogging and other important marketing functions, many business owners choose to put their blog on the back burner in favor of “more serious” endeavors.
And that’s one of the many mistakes young business owners make. A blog is vital for reaching a maximum number of people, generating leads, boosting rankings, and raising brand awareness. There’s no better way to achieve results, so scrapping your blog isn’t an option.
If you don’t feel like you have time to give your blog the proper care and attention it deserves, there are actually several things you can do. Use these strategies to maximize your time for blogging and producing high quality content at the same time.
1. Invest in Freelancers
There are a surprising number of freelancers out there who can expertly handle your content management, SEO, graphic design, writing, editing, and more. You can probably handle some of these roles yourself, but the rest can be outsourced to those who specialize in blogging.
2. Reevaluate Your Time
Are you really as strapped for time as you think? For many, the answer will be an absolute yes, but others may find that they can cut something small and insignificant from their schedules in order to free up some time for blogging.
3. Keep a Record of Your Notes
Keep a notebook on hand at all times or use the note feature on your phone or tablet to record summaries of meetings, interviews, insights, and anything else that you think is important on the job. When you don’t feel that you have the time to whip up an original blog post, form some of these notes into a quick article that can be published on your blog.
4. Adopt a Guest Blogging Strategy
There are many perks to guest blogging, aside from helping you publish content when you don’t have time. This can also help to build backlinks to your site, develop industry credibility, and expose your brand to a new audience. Find other blogs or bloggers in your niche and ask if they’re interested in guest posting on your site.
5. Maximize Sharing
Maintaining a thriving blog doesn’t always mean developing a new post. Sometimes it just means sharing a great article and maximizing reach.
6. Simplify Your Content
Maybe you’re struggling to find the time to blog because your content is too complex. Save the long, multifaceted posts for when you have a little spare time to write, and simplify the posts you write when your schedule is tight.
7. Make Blogging More Manageable
In addition to simplifying your content, take a look at the structure of your blog. Are there more features than you need? Are your expectations too high? Evaluate your current blogging strategy and take steps to make it more manageable for everyone involved.
8. Create an Editorial Calendar
For some, scheduling a blog post ahead of time is the perfect solution. When you create an editorial calendar, you take control of your time. When you make a manageable schedule, you’re more likely to stick to it, simply because you planned ahead and knew what to expect.
9. Leverage Your Own Employees
Just because you’re too busy to blog doesn’t mean your employees are. If you’re worried that an employee doesn’t have enough expertise in the industry to do a good job, consider pairing them up with another employee who has extensive industry knowledge. There’s a lot of benefit in doing this, as those who help with the process will be more likely to share posts with their own friends and followers, which is great for increasing exposure for your brand.
10. Stockpile Drafts
Don’t avoid blogging simply because you’re too busy to write and edit a post, find images, and publish it. Whenever you have an idea, start a draft. If you don’t get around to finishing it, you can pull from your collection of drafts later to create a quick blog post. It’s a simple, no-strings-attached way of updating your blog.
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