12Seconds Twitters Short Videos

July 31, 2008

11:04 pm

Do you have 12 seconds? 12seconds, a Santa Cruz, California based startup, launched recently to offer users the ability to record short format video messages (12 seconds to be exact) and distributes them directly to a Twitter account. The site functions as a community destination as it also offers users the ability to follow others users on the site itself in a video stream format similar to twitter stream.

The site offers a simple layout and appears to be built on a drupal content management system framework. It also offers users simple recording and email video uploading features to enable users to input content. Videos can be embedded in other sites though a custom 12seconds player. Currently the player does not offer snaggable code.

I like the concept of microblogging video posts created by 12seconds. I created a channel and posted a few videos. I found that 12 seconds is NOT a lot of time to say something. Then again, maybe I talk too much. Let me know what you think.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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