1FaceWatch: A Watch Color-Coded to Your Favorite Charity

October 1, 2012

11:00 am

Today, 1FaceWatch starts raising funds on Indiegogo to bring its charity-supporting watch to the world.

This waterproof watch, made by Mirza Minds, comes in six colors. Each is associated with a different charity:

White: One Day’s Wages – 1 watch feeds 16 children.

Pink: National Breast Cancer Foundation – 14 watches fund 1 mammogram.

Red: Keep a Child Alive – 5 watches fund AIDS treatment for 1 month.

Blue: The Adventure Project – 3 watches fund 1 charcoal-efficient stove in Haiti.

Black: American Cancer Society – 1 watch funds support for 8 cancer patients.

Yellow: Charity Water – 625 watches fund 1 well in Rwanda.

Funders on Indiegogo, where 1FaceWatch is hoping to raise $25,000, get to vote on a seventh color (which goes along with another charity).

According to Mark Moschel of Mirza Minds, the company secured partnerships with the charities. So rather than receiving a percentage of sales, the charities have committed to donate the items above for each sale.

The simplistic watch design also includes a mirrored face, which has symbolic meaning:

“Believing that change originated from within, [creative director Fam Mirza] designed the face of the watch to be a mirror. When you check the time, you see your reflection, your face, looking back within you,” explains Moschel.

1FaceWatch joins a variety of other accessories that support charities, such as TOMS and SOLO Eyewear sunglasses.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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