March 22, 2012
“Why were you put on this earth to create this product?”
Tough question to answer, but as a startup founder, you should have a very good answer – you never know when it might get asked. Most of the 18 finalists who competed in the fourth annual SXSW Accelerator had to answer it fast when queried by VC and co-emcee Tim Draper.
The competition was moderated by 8 emcees (MC Hammer was one of them – yes, really) and judged by 36 tech movers and shakers (Rich Barton of Zillow, Wesley Chan of Google Ventures, Adam Ostrow of Mashable, etc.). 48 startups competed in 6 categories (with 3 alternates for each category) over the course of 3 days – an intense experience at an already intense event. Some of those startups had just competed at our own #StartupLife Celebration just 2 days earlier.
A huge congrats to the following 6 winners, who, judging by their innovative products and services, must have done a great job answering the above question:
News Related Technology
Funf Project: The Funf Open Sensing Framework is an extensible sensing and data processing framework for mobile devices, developed at the MIT Media Lab. The core concept is to provide an open source, reusable set of functionalities, enabling the collection, uploading, and configuration of a wide range of data types.
Condition One: This technology company is developing next generation immersive video applications. Their flagship product is an embeddable immersive video player for the iPad, which they license to media companies and brands.
Innovative Web Technologies
Viztu Technologies: They make it easy to create 3D content by combining smart, cloud-based software with low-cost, commodity hardware.
Wemo Media: This next generation digital studio’s core offering is the “Maker Media Platform,” a disruptive online creative collaboration platform that lets digital artists and developers around the world peer-produce innovative digital media.
Ginger.io: A behavioral analytics platform that turns mobile data into health insights, their goal is to empower researchers, physicians and healthcare providers to generate new insights, create new therapies, and better manage care for patients.
Social Media & Social Networking Technologies
Thirst Labs: This mobile app understands status updates using custom Natural Language algorithms to help users simplify, organize, and understand their social streams. (This company is still in private beta, so there’s not much on their website.)
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