2013 Could be the Year of the Woman Entrepreneur

February 18, 2013

3:00 pm

The State of Women-Owned Businesses survey, conducted jointly by NAWBO (National Association of Women Owned Business) and Web.com, found that 85 percent of women entrepreneurs surveyed believe that more women will venture to start their own businesses in 2013 than in 2012. Over 500 NAWBO members participated in the survey, and on average, they have been in business for over six years. Stats on women entrepreneurs according to Meghan Casserly in Forbes on this topic: “In 2007 there were 7.8 million women-owned businesses in the United States, generating $1.2 trillion in revenues, up from 5.4 million in 1997.“.

Women cited these three areas as the most valuable to a business’s bottom-line :

Most Valuable to the bottomline

According to the study, the most important traits for running a successful business are:

  • Passion for an idea
  • A vision to succeed long-term after the business is launched
  • Willingness and attitude to fail before you succeed and to take risks

Survey respondents reveal that women start their own businesses for a variety of reasons, including:

  • Having  a vision for a business idea or a passion for solving a specific industry problem
  • Wanting control or a more flexible work-life balance
  • Being in the right place at the right time
  • Following their vision
  • Finding an idea that allowed them to become an entrepreneur

See the full infographic at 2013 State of Women Owned-Business Survey web.com/NAWBO and the study findings at web.com/community


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Shashi Bellamkonda is the Chief Marketing Officer at Surefire Social. He is also an adjunct professor at Georgetown University. Shashi is passionate about helping startups and small business and has been recognized twice as one of the Top 100 Tech Titans by the Washingtonian and Top 100 Small Business Influencer Champion 2011 by Small Business Trends. Follow him on Twitter @shashib.

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