July 28, 2016
In business, we often hear about the importance of driving traffic to your website. Of course, that isn’t enough – your content marketing has to be useful, while still delivering real benefits to the readers. If they aren’t engaged, then they won’t come back on a regular basis. And if you can’t maintain customers, you might as well throw in the towel now.
Fortunately, here’s how some specific content strategies can be implemented to improve your digital marketing strategy:
Treat the content on your website like a book, where each piece of content is a chapter that has to deliver a benefit to the reader. Ideally, you can align these content pieces with your service or product (not directly promoting it) and support the benefits. You can also align the content pieces to a client’s buying cycle.
Not all prospects are ready to buy, but some may be doing research; some may just want to get an idea of price and some maybe comparing two products to make a final purchase decision.
Content is not merely limited to written text; it can be also be presented in the form of audio, video, images or even infographics. It’s a good idea to mix up your content type to cater for the different preferences of the audience. You may be thinking it’s very expensive and or time-consuming to produce other content types like videos and infographics, but it doesn’t have to be.
Social Media and SEO Content
Social media and SEO are great allies to have for your content marketing strategy. Take advantage of popularity of social media platforms to attract potential clients, and take care in choosing the right channels and deliver visual content to hook viewers in.
On top of the strategies mentioned above, here are a few other ways that you can improve your content marketing strategy.
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