March 11, 2015
As an industry, SEO is representative of our culture in that it presents itself as a place of extensive and regular change. Google is a perfect example. Merely 15 years ago, Google was an up-and-coming business with a funny name. Today it is synonymous with “looking for something” as people “Google” answers.
The rise of search engines and their incredible power relative to businesses of equal size bears this point out. Google is not just the place you go to find the capital of Ecuador (Quito, in case you were wondering), it also represents the method you find a place to buy clothing, how you locate gas stations and fast food restaurants, and translations of funny things you see on the internet. The company controls YouTube, the largest social video platform in the world, and has mapped much of the globe to the extent you can now view a location on earth beyond the use of a topographical map.
SEOs seek to tap into this power and use known algorithms and ranking factors of search engines to rank their clients’ websites for user queries related to their business. There are many technical issues related to the ranking process, but every now and then an SEO comes out and explains industry trends in layman’s terms as a means of helping business owners increase their bottom line. Robert Cairns, the Lead Account Manager of Caseo Digital Marketing Services regularly writes on developing search engine trends and had these words of wisdom for our readers. Check out three SEO trends to watch in 2015.
A responsive website (one that fits and functions all devices) is a necessity in today’s developing SEO world. Mobile-friendly websites are about to become a ranking factor for Google search results. This means that the old-school idea of generating and producing your own website from scratch has seen its day. This change helps web designers and developers and hurts small-businesses and startups without the budget to spend on such ventures.
It shouldn’t be surprising to most people to hear that users prefer fast websites after making a search. Google is now implementing a test system for determining website response speed and labeling all those below a certain response time with a “slow” marker. This means that slower websites (those that load less quickly) will not only be penalized on an algorithmic level, but will also likely receive less traffic as users shy away from “slow” sites.
3.Look To Microsoft and Apple
While Google is still the undeniable leader of international search, contractual negotiations between them and Apple are likely to fall apart very shortly, meaning that Google will be left on its own without any default search partners. This switch is likely to result in a huge traffic loss for Google, which is already at its lowest point since 2008. This opens up new opportunities for small businesses that jump on the wagon quickly before the large corporations catch on to the trend. By using Bing and Yahoo as default search engines, some businesses stand to gain huge amounts of traffic in the next year or so as the swing takes place.
Robert is already familiarizing himself with both search engines, which until recently have been considered secondary to Google. However, the writing is on the wall: Having a swift, responsive website optimized to suit Google, Yahoo and Bing is a must for businesses with an online presence.
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