3 Reasons Not to Fear Failure in Your Content Strategy

July 22, 2015

10:00 am

These days, creative content is a key component in every successful marketing campaign. Unfortunately, many businesses fail to come up with fresh ideas for optimal engagement because they fear out-of-the-box ideas will waste their bandwidth on failure. The problem here is that if a business doesn’t try new things in content marketing, it fails to engage a large portion of its potential online audience.

So how do you go about providing the fresh perspectives and information your potential consumers want to engage with? You drop the fear and get started on executing strategy that defies the norm. That’s why I’ve come up with three reasons why you should stop letting fear get in the way of your content strategy! Read on to find out why the content marketing pros have decided to nix the fear to find success in their profession.

1. Fear Encourages Stagnate Strategy

The truth is, even your tried and true formulae will become ineffective in time. Content marketing is constantly changing, meaning every strategy has an expiration date. You must be willing to try new things and fail from time to time in order to progress.  As Pontus Staunstrup, Content Strategy Director at JG Communication says, “Any viable content marketing strategy should be revised, tweaked, and improved based on the results and the key performance indicators (KPIs) you set.”

2. Greater Risk are Accompanied by Higher Potential

No one ever made the news for succeeding with a strategy that’s been done one million times over. If you want big results, you’ve got to try big things which often involve lots of time and effort from you and your team. “Recognizing the fact that failure is a natural component in content marketing is a foundational quality found in anyone that has contributed to a materially impacting content marketing campaign”, says Paul Phifer, Content Manager at BestSatelliteProviders.com.

In sum, if it’s a flop you’ll have to deal with the fact that this might not have been the best use of your team’s time. However, if it succeeds, you stand to secure one of the biggest successes your team has seen to date.

3. Failure is an Incredible Teacher

“In the grand scheme of things, content marketing is still a relatively new concept.” Says Jayson DeMers, Founder of AudienceBloom, “as with anything new, there’s a learning curve.”

If you’re doing it right, each time you fail you’ll go back and analyze your data to see what you can learn from the experience. This leaves you with an incredible opportunity to tweak your approach based on what you’ve learned about your consumer group from your past attempts to reach them.

Time to Fail in Style 

So what do you say? Are you ready to get out there and hit the ground running with some epic fails and even more epic successes? If so, I think most industry influencers and content marketing pros would agree with me when I say you’re on the right track. Hopefully we’ll get to see your awesome new ideas in the industry spotlight soon!

Image Credit: Flickr/Giuseppe Milo

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Cosette is a freelance writer and digital lifestyle expert with the goal of helping readers simplify life and work using affordable tech tools and apps. In her free time, she enjoys hiking, biking, snowboarding, and traveling.

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