September 23, 2016
Everyone tells you that your startup needs to have a blog. What is more, you were even told that it’s the best way to get more customers/users on board, earn higher revenues and push your name to the world.
Yet, when you look at your Google Analytic stats, it’s hard to justify all that content marketing hype. Your content is well-written, educational and informative, yet you are still struggling both keeping the traffic on the blog and converting it to actual leads.
If that’s your case, give the following growth hacks a try.
Retain Those Readers Before They Are Gone
Modern web users have tiny attention spans. And if you are into publishing detailed longreads, just 20% of original visitors on average will make it to the end of your post.
Now, to retain those bouncing visitors offer them a content upgrade right at the point where their interest starts fading. Content upgrades can be styled as free downloadable spreadsheets, reports or checklists, which complement your writing and offered in exchange for a reader’s email.
Additionally, consider breaking your paragraphs into shorter ones. Add enticing sub-headings to capture the attention of those web scanners and highlight the key caveats in bold or boxes. Leaving strategic hooks inside your copy e.g. “I’ll get back to this point in just a second” will make your posts stickier as well.
Get to Know How the Visitors Discover Your Content
Here’s the deal – Google Analytics only reveals a certain fraction of keywords your content is ranking for in search results. And people may bounce off from your website simply because they were looking for a slightly different story angle.
How to fix this:
- Split test different blog post titles to understand which one describes your post better. Headlines is a great tool to try in this case.
- Analyze your rankings using additional tools e.g. SEMrush to get more data on keywords and consider creating spinoff content based on those.
Blog Loading Time Matters a Lot
Google is all after the fast web. According to their latest video, the company implies that a web page should load in 0.5 to 2 seconds max. Everything beyond that is quite unacceptable.
If your blog is sluggish, no wonder that readers simply leave it without getting to the good part.
How to fix this:
- Disable plugins that you are no longer using as they may slow down the page.
- Invest in a reliable, fast web hosting. InMotion and SiteGround are among the highest rated providers by consumer reviews.
- Optimize your visual sizes to reduce their size, but not quality. You can use the Lazy Load plugin, which will conditionally load images as the user scrolls down the text, instead of loading them all at once.
- For larger blogs, using a CDN (content delivery network) may be essential for optimizing the speed.
Focus on Attracting Relevant Traffic
So, not all traffic is equal. You can publish a funny cat gif on your blog, share it on Reddit, make it go viral and receive thousands of new visitors, but if you are selling a SaaS product for small business owners this “hack” won’t land you any sales.
Hence, tap into your Google Analytics and choose Traffic Sources > All Traffic Tab > Channels.
You’ll get a clear picture of the bounce rate each type of traffic has. By digging deeper, you can easily discover the exact websites and channels that bring you the most engaged leads.
- If those were guest posts on certain platforms, go on and publish a new submission.
- If those are certain keywords, consider writing spinoff posts on the subject.
- Focus on building your following on those social networks, which bring you’re the most relevant traffic as well.
Additionally, you may consider adding special tracking codes for different social media ad campaigns to get a better picture of how the visitors behave after landing on your website and assign dedicated parameters to URLs for the guest posts you publish.
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