4 Ways Startups can Shorten the Release Cycle of their Apps

December 27, 2014

12:00 pm

So you have a budding development team, funding, technology, and a lot of determination. But the startup market for developing apps is a very crowded space.

One of the ways to stand out is to shorten the release time of your apps. While following this strategy isn’t a silver bullet to guarantee a front-running company in the market, it can increase your chances of building a company that lasts. Take from this what suits your development best. Here are 4 ways to shorten the release cycle of your apps:

Validate the app

Validation of the app translates into having something that mobile users want to use. This is the time to detail the mobile software into documentation. A wire framing tool can also be used if you want to go that extra mile. While writing the idea, write as much detail as possible, and mention the flow of how the user will navigate all the features and the interface envisioned.

This will help the development team clearly understand what’s required, and therefore, they can take less time in development. Avoid features that would be ‘nice to have’ in the first phase, as they could also be offered at a later date as an update.

Optimize risk coverage

Innovative software testing companies that specialize in risk coverage optimization can reduce time-to-market, which usually shortens the release cycle. Testing as a gatekeeper between operations and development faces budget constraints while having to deliver comprehensive test results in continuous release cycles. Therefore, app and software testing should follow a risk based approach to achieve the desired risk coverage.

Some companies offer specialized test suite to help customers optimize their testing and reduce the number of test cases while highlighting the risk contribution of each test cases, and then optimize for risk coverage. By accessing the risk coverage from technical, performance, compliance and business point of view, you can reduce development phase redundancies.

Build MVP

Stagnation is often the killer of an early release date. The sooner the product gets rolled out, the better. Startups need to go with the flow in the right way, which means they need to be agile. New APIs, screen solutions, design trends – agile development is going to be the key.

Building a MVP (minimum viable product) in the least possible time will enable feedback from users, and with a good agile team, you can take notes and pass it to the development team to reduce stagnancy intervals. If you want to release a product quickly, then have your other teams answer questions instead of leaving them on the development team.

Provide a canvas to the development team

This is what app development startups do usually. A unique idea will take less time to be developed into something more tangible when a template lays out the product, and it is divided into different phases for the development team. This gives a great picture of the app, and how the product will generally function.

The canvas can also be used to figure out ways of monetization, target audience, and the app’s value in order to accentuate its processes during development phases. Improper planning can increase the development time in the end. The canvas will help them understand the app they will be building better and faster.

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Social Media Junkie and Strategist, Internet Marketer and Tech Savy. I have helped many companies to create buzz, so that their branding dominates all social and marketing mediums in their niche. Also a Film Enthusiast & Aspire to be a Film Maker sooner or later.By the way I love to argue.

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