Ta.Co: How Companies Other Than Taco Bell Can Creatively Shorten Their URL

December 3, 2015

8:00 am

Earlier this year Taco Bell created waves of attention when they rallied support to encourage a taco emoji to be part of the Unicode 8 update. The campaign was a huge success, resulting in a taco and burrito emoji and nearly 33,000 supporters. In September of this year the company launched Ta.co, a new mobile first site designed to allow consumers to purchase and customize items off their menu, effectively skipping lines.

Inspired by Taco Bell’s out of the bun thinking, here are 5 other brands that should go .CO to connect and engage with consumers online, and amplify their social media efforts.

Costco

Buying big is one thing, but on the web small is supreme. For Costco, the wholesale club where you can purchase a year’s supply of paper towels in a blink of an eye, the addition of Cost.co could serve two purposes. For starters, joining Costco is about saving money, and with cost.co it puts emphasis on cutting the cost. Second, it’s all in the name. A shorter domain makes it easier to share.

W Hotels

W Hotels currently uses the domain http://www.starwoodhotels.com/whotels. That’s quite a mouthful, and not really brand-centric. If they adopted W.co, it would be a better representation of their sleek and chic experience. It could also make for a URL shortcut, similar to the way that G.co is a shortcut to Google’s products and services.

Bronco

The future of Ford’s Bronco has yet to be set in stone for 2016, but they’ve received a lot of attention for their new SUV concept. Just like Cost.co or Ta.co, Bron.co would give Ford a great short URL to re-enter the market. To me, I’m thinking something with Michael Bay explosions and less of the gimmicky meme stuff.

Dunkin Donuts

Dunkin Donuts’ loyalty program is called DD Perks which members can access through the Dunkin Donuts mobile app. DD.co would be a logical branded shortcut for the coffee giant. It would pair even better with their new local delivery promotion that they announced this week.

Nike

Nike’s brand spans across shoes, apparel, training, and technology. They even run their own startup accelerator program. The sportswear giant can leverage the N.co as a branded URL shortener, similar to the way Starbucks uses Sbux.co and American Express uses Amex.co.

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Elliot is an award winning journalist deeply ingrained in the startup world and is often digging into emerging technology and data. When not writing, he's likely either running or training for a triathlon. You can contact him by email at elliot(@)elliotvolkman.com or follow him on Twitter @thejournalizer.

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