February 18, 2016
Content quality is undeniably an essential ingredient for success in online marketing. However, everyone can learn or hire someone to write engaging copy for their target audience. This is why a great post is no longer enough to drive traffic – the lifeblood of any online business – to your site. In the end, it will come down to a strategy or strategies that will maximize the visibility of your content.
Today, there are several lead generation channels that marketers utilize for increasing traffic. The most effective traffic-generating strategies focus on optimizing these channels, including social media and search engine results (where most of the users are). There are also the new online platforms that arise now and then. These platforms or tools garner users and serve as conduits between marketers and their target audience.
In this article, you will be exposed to the top five easiest site boosting tools that will help you optimize or create these channels to bring in traffic to your site.
StumbleUpon is an online platform where users can easily “stumble” upon news and other resources according to their saved interests. Think of it as a discovery tool that can help users learn something useful while also taking advantage of social media-like features such as up-votes and followers. Users may also save links to resources that catch their attention so they could read them at a later time.
There are plenty of reasons why you should start using StumbleUpon for your online marketing. First, it has over 30 million monthly active users and counting. These are people who could be interested in what your brand has to offer. All you need to do now is to provide them with the right content, which may also go viral from within the platform thanks to the up-vote system and how the stumble feature works. You see, the more people up-votes something, the more likely it is to be stumbled upon by other users.
Social sharing or the ability of users to spread content in a single click is one of the reasons why social media has become very effective in generating traffic. ViralContentBuzz is a tool that leverages a crowd-sourcing model to boost interaction and visibility to your content.
With this tool, you’ll mostly be utilizing the influence and reach of established social media accounts that can expose your content to users. It’s the simplest form of influencer marketing.
In addition to the organic traffic, you can also receive excellent social signals to improve your reputation in the eyes of Google (and their precious search engine). It’s simple to understand, easy to do, and can get you up to 200% increase in traffic in a short span of time.
Babbly is another simplified social sharing tool that makes your content accessible to their vast network. The goal is simple: to make your quality content go viral across different social media networks. All you have to do is to go to their homepage, type in the URL of your content, and watch your content get more views. It’s that simple.
But the best thing about Babbly is that it is free. All you have to do to increase the visibility of the content you share is to share the content of others yourself. Remember that Babbly’s platform works so that the more shares you give, the more shares you receive for your content. Lastly, everything shall be organized according to the topic, so your content has better chances of being found by the right audience.
Content Marketer deals with the problem of the lack of social reach by showing marketers an easier way to get on with influencer marketing.
“ContentMarketer.io from Colin Mathews and Sujan Patel is a contact collection tool and an outreach campaign builder all in one,” says John McAlester in this post. “You can use it to collect the names of people that you want to promote your app/blog/content to and then use prebuilt email templates (write your emails) to let them know about your latest masterpiece.”
The platform allows you to connect with established influencers via email and Twitter – two of the most significant lead generation channels today – and promote your content by leveraging their social reach. By reaching out to the top influencers in your niche, you can attain up to 3x more traffic to any quality content you post. Still, the best thing about the platform is that it encourages marketers to build relationships that will help them build a solid foundation for the industry they’re in.
Empire.Kred is a revolutionary platform that treats influencers as the prime commodity they are today. Instead of building networks to extend your social reach, this platform addresses them as if they are stocks you can invest in and start growing with. With the aptly named social stock market, you can use virtual currency to buy influencers from different social media platforms such as Twitter, LinkedIn, Flickr, and Facebook. This results in one of the easiest and most interactive ways to get your content viral while having fun in the process.
Remember that the online community will never run out of quality content. Every second, more content is being made by online marketers to reach their target audience. No matter how unique or well you write yours, it will still be drowned by the competition without the right content promotion strategy. Hopefully, you can bridge the gap between your audience and your content using the site boosting tools mentioned above.
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