December 17, 2015
Content marketers know that visual content is in high demand. With visual content platforms like Instagram and Pinterest dominating social media communication, many content marketers are finding that in order to produce content that people pay attention to, they have to learn some basic principles of design (myself included). The infographic is one particularly popular form of visual content that many content marketers are using to communicate information in a more interesting, visually appealing way than your typical text article.
Infographics enable marketers to communicate a lot of information in one beautifully designed graphic. The problem is that if you’re a content marketers but not a designer, trying to tackle information visualization can be intimidating and challenging. You can use templates to make your life easier but even then, a template alone won’t ensure that your infographic turns out sleek and professional if you make some basic design blunders. Learning fundamental principles of design isn’t hard if you know what to look for and with some practice, you’ll be able to make infographics that are easy to read and easy on the eyes.
Five essential infographic design tips for content marketers to follow are:
- Use negative space in your layout.
- Use contrasting colors to get attention.
- Be mindful of texts and fonts.
- Choose the right icons.
- Pay attention to page parameters.
Here is an infographic that breaks down these 5 points.
Image Credit: Pexels
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