March 1, 2015
If there ever was a powerful tool to supercharge your business endeavors, it has to be blogging. Be it about generating more leads or to engage with the existing customers, a blog is a great way to communicate your thoughts and expertise on the web. For startups, who seldom are backed by millions of dollars and a separate marketing team, have to get the marketing done all on their own, in addition to building their product or service. Running an actively managed blog for your startup could reap you benefits in the long run.
If you are still not convinced about blogging for your startup, below are the five reasons which might compel you to blog.
1. It helps you generate more leads
Why do we run businesses? To cater to as many people as possible and provide products and services which would help them grow individually or collectively. For growing your business, you would need to grow your user base and blogging help you generate more leads. Blogging as a business helps you establish your authority on the web, and through the resulting traffic to your website, you can use effective measures to convert them into long-term leads. Over 60% of businesses with a blog acquire more customers than their counterparts who don’t.
Using effective call-to-actions, you can convert your regular blog visitors into leads for your sales team.
2. It would help you establish as a media business through storytelling
Storytelling is the only way of communicating efficiently. A powerful story is hard to forget than poring over all facts and figures randomly. It is believed that everyone has a book in them, and blogging could get the best out of both you, as a writer and your startup as a whole. Give your voice to your startup and this form of storytelling will help your business establish its own personality on the web. Blogging as a business also helps your brand establish itself on the social media as an authority and as Gary Vaynerchuk said, “Every business is a media business first,” you must work on quickly building a following on these platforms through blogging.
3. It is Cheap, Affordable and technically easy to set one up
With the rise in the popularity of many blogging platforms on the web like WordPress, Blogger, Tumblr and Medium, setting up a blog for your startup is easier now than ever before. WordPress is easily the best blogging platform on the web and setting one up requires the least technical skills on your end. Depending on your budget assigned for blogging, you can run one on a very low budget or even for free, provided you own your domain and a hosting subscription. With a vast developer community behind these blogging platforms, you can easily maneuver your way through them, be it an issue with the plugins or themes.
4. You get deeper insights about your target audience
Knowing more about your target audience through blog analytics could let you understand their behaviors deeper and fine tune your product accordingly. These analytics will also let you understand what converts more and consequently increase your sales.
5. You can build your brand personality through this free PR
A blog is simply free PR for your startup. Businesses bloggers are frequently interviewed by established publications, and that is one route to getting your startup covered by major media companies. Staying relevant and on top of present trends is essential in this fast-paced media world, and a blog would help you stay on the line.
So, what are you waiting for? Start a blog to make sure your startup reaches the masses.
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