November 7, 2015
Myths are lies. They’re unreal. And guess what? They fly around more than paid adverts! Myths do exist in blogging too. And there are lots of SEO myths which litter the web these days.
As a blogger, the easiest way to screw the business brand you’re struggling to build is to naively believe these SEO myths. They’re unhealthy for your business, and could terribly inhibit business growth. That’s why you should run away from them. But why do SEO myths even exist in the first place? Ignorance, really.
Unfortunately, the greatest pushers of these myths still don’t know what SEO really is. Here are 5 myths that you should never believe:
1. SEO Doesn’t Work
So, SEO doesn’t work? You’re definitely mistaken! Why is it that more than 93 percent of Internet users begin their online experiences with a search engine? Again, why do 80% of U.S. consumers consult online reviews before making a purchase?
The answer is in the stats. Many online business owners use SEO because they want their businesses to rank high so that consumers can locate them easily. This is the best way to get noticed.
So if you claim that you don’t need SEO because it doesn’t work, you’ll slowly lose the opportunity to grow your business.
2. Keyword Research Does Not Count
Generally when people try to make a search on Google, they use keywords to tell Google what they want information about.
As a blogger, you can’t even ignore it because you’ll be competing with other bloggers in your niche for many keywords. By using well-researched keywords, chances are very high that your webpage will rank ahead of others who didn’t care about them.In fact, experts have explained that making use of low competition keywords improves your chances of ranking high.
3. Link Building Is No Longer Relevant
If you’re among those who still think that link building is no longer good for search ranking, you’re falling for crap. It’s a myth you need to dispel quickly.
Google seeks to list the best content in its search result and backlinks are still one of the best signals it uses to determine what content users consider to be valuable. Although, you can be penalized if you engage in black-hat link-building – like anchor text over-optimization, acquiring massive low quality or irrelevant links, or building links too fast – quality link building is till a game winner.
The rule is this: make it white-hat. Focus on earning quality links, and you’ll be cool.
4. Guest Blogging Is Dead
Guest blogging is when a guest writer contributes a piece of content to another blog. It is an ethical link building strategy which grows traffic at amazing rates.
Forget what Matt Cutts said about the decay and fall of guest blogging for SEO. If you’re doing your guest blogging the right way – focusing on quality content, targeting only quality blogs, and avoiding keyword over-optimization – then your butts won’t get burned.
So go ahead, publish your guest posts on authority blogs and news sites. It helps you build a unique business brand and boost your search ranking.
5. Social Media Activity Doesn’t Affect SEO
Although, Google says they don’t use Facebook likes or Tweet counts to rank websites, this doesn’t mean that SEO isn’t affected by these social media activities.
In fact, successful social media strategies can have significant effects on your SEO efforts. You can gain lots of publicity and links from influencers, web publishers and bloggers. The more audience you interact with while trying to build your online brand, the more your chances of earning traffic and links.
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