June 17, 2016
It’s not easy to run a successful small business. Many small businesses already have a long list of challenges they need to overcome, and as technology rapidly advances, those challenges only seem to get more formidable by the day. To truly be successful, small businesses need to attract as many loyal customers as possible, increasing their sales and delivering on their promises.
However, with limited budgets, precious few resources, and growing competition, small organizations often have their work cut out for them. The key is finding ways in which they’ll be able to improve their sales and get an edge on their rivals, and in the case of small businesses, the simpler the method, the better. With that in mind, here are just a few simple ways that small businesses can boost their sales numbers.
1. Increase Authority
Customers like to know the business they’re dealing with has experts and knowledgeable minds on hand in whatever field they’re in. Most small businesses lack name recognition compared to their larger competitors, so showing that they’re an authority on their chosen market -from flash storage to home decorating — can instill more confidence and assurance that the organization knows exactly what it is talking about. Becoming an expert can be done in multiple ways, from writing the company’s blog to attending notable conferences to creating white papers and newsletters. If customers feel like they can trust you, the sales will follow.
2. Create Calls-to-Action
One of the surest ways to get customers to buy products and services is to features calls-to-action (CTA) on a small business website, and yet this simple step is missed by many. Research from Online Marketing Coach revealed that a stunning 70 percent of small businesses don’t even have a CTA.
The research also showed that for those that did have a CTA, it wasn’t featured on their homepage, this despite CTAs being a major contributor to higher conversion rates. So not only do small businesses need to make CTAs, they need to ensure they’re clear and easily noticeable, getting site visitors to go where the business wants them to go.
3. Utilize Social Media Outlets
Advertising can get expensive quickly, but with social media, those costs can go down significantly. Small businesses should work on building their number of followers, whether on Twitter, Facebook, Instagram, or any number of other networks. From their, smaller organizations can run special promotions and raise awareness of products and services they sell, all for a fraction of the cost of traditional advertising. Social media also provides small businesses with the opportunity to show a more personal side and communicate directly with current and prospective customers.
4. Get to Know Customers
Speaking of communicating with customers, one way to boost sales is to go to extra lengths to find out more about them. The more a company understands what drives their target audience to make decisions, the easier it is to create an effective sales pitch. This essentially amounts to figuring out what customers care the most about. Whether this is done through big data analytics, paying attention to social media comments, or reviewing customer surveys, getting to know customers is an essential step.
5. Don’t Forget Retention Metrics
Small businesses can also find out more about customers by always reviewing the retention metrics on their websites. These metrics include the return rate, or how many visitors actually return to the site; bounce rate, which shows how much time is spent on the site; and pages per visit, which indicates all the different pages visited on the site. Each of these metrics can demonstrate the level of interest customers have when visiting a small business’s website. If interest is low, an improved website is usually a must, which will lead to better sales.
These are just a few of the simple ways small businesses can look to improve their sales. While running a small business definitely poses its own set of unique challenges, sometimes it’s through the simplest strategies that big effects can be seen. By utilizing these tips, smaller companies will place themselves in good position to be successful for many years to come.
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