September 25, 2015
I’m a huge proponent of continuous learning, specifically in the form of MOOCs. MOOCs can be anything from 45 minute online quickie tutorials to 40 hour courses from accredited universities that result in valuable certificates of completion. I believe they all serve a purpose.
Skillshare is one of the most popular platforms for this type of learning. Most of their classes are 1-2 hrs and $96/yr will give you unlimited access to over 1,800 classes.
A lot of Skillshare classes are geared towards freelancers and entrepreneurs. Obviously you’re not going to learn everything you need to know about, say, content marketing, in a series of 5 minute videos, but the knowledge that can be gained by learning from experts in the field can prove invaluable. I’ve taken a number of Skillshare classes over the last few years, some purely out of curiosity, some to hone my skills in a particular area (blogging for example).
As someone who writes about entrepreneurship, I am aware of all the different facets involved in building a successful business. Entrepreneurs should have at least a minimal knowledge of things marketing, building an MVP, branding, and scaling. I took the opportunity to compile a short list of Skillshare classes that can help entrepreneurs build this base knowledge. This list is only the tip of the iceberg as far as what Skillshare and other MOOCs have to offer.
MailChimp‘s Allyson Van Houten teaches how to craft an email marketing strategy that helps small business owners, freelancers, and startup teams accomplish their business goals. Whether you’re kicking off a new campaign or looking to revamp your strategy, the lessons in this class are universal to all small business email marketing.
This class is for people who currently have a business idea or current business. It lays out a 3-step process for setting up a business plan that will lead to long-term success. The steps are:
- Model success after those who have gone before you
- Add more value than anyone else
- Be consistent with results and deliver unexpected joy.
The class will also cover topics like knowing your “Why?” and easy ways to test your business model.
This class is taught by Michael Karnjanaprakorn, CEO of Skillshare. Skillshare was launched for under $5,000, so he may know a thing or too about how to startup lean. Whether you’re looking to launch a tech startup or open a new restaurant, this class will teach you how to quickly validate your ideas. Topics covered in this class include:
- Communicating Your Idea.
- Conducting Customer Interviews.
- Building Your MVP.
- Testing Your MVP.
This is a 75-minute class taught by George Denison, the video team lead at Squarespace. He will walk you through creating and maintaining an online presence that’s engaging and beautiful. Topics covered include:
- the value a site adds to your brand
- tips for optimizing templates, images, and content
- best practices for 5 essential site pages
- ways to grow your site over time
Learn how to grow your business to an influential industry changer. This class is taught by entrepreneurial rockstars Guy Kawasaki and Bill Reichert in an hour-long class that offers insider guidance on topics such as hiring the right team, providing excellent customer service, gaining PR with impact, building an ecosystem in your favor, and creating an open culture for innovation.
Image credit: Flickr/Alec Couros (cropped and resized)
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