5 Tools to Step up Your Marketing Game

February 24, 2015

8:00 am

The marketing department of every company often makes the difference between failure and success. However, coming up with a foolproof marketing plan in 2015 won’t be easy, unless you have hundreds of thousands of dollars to spend on the services of the best specialists. Small businesses rarely rely on such services, and instead they look for more cost effective methods that will give them reasonable results without taking too much of their budget.

If you still haven’t thought how to increase your company’s exposure in 2015, then these five tools might be just the thing you need to take your marketing strategy to the next level.


One of the most important tasks of the marketing team is to keep track of their strategy’s success. This means that they must always have information about their new subscriptions, number of purchases, number of support claims field in, etc. Naturally, depending on your company’s size, keeping track of all these details can be extremely difficult, so you may want to look for a piece of software that will automate the entire process.

Ducksboard is a unique tool that we predict to be one of the biggest things of 2015 – it provides you with a flexible and user-friendly dashboard that will quickly make you familiar with all the important analytics that you need to improve your marketing strategy. Ducksboard isn’t an expensive tool, and most businesses should be able to easily afford one of the subscription plans. There is also a free trial, so don’t hesitate to give it a try if you want to see Ducksboard’s full capabilities.


Even the smallest change in your website’s layout or design can have a huge impact on your conversion ratio, as well as on the number of visitors that return to your web page. However, determining which design changes should be kept isn’t easy unless you have the right tools at your disposal. One of the best A/B testing tools of 2015 seems to be VWO – this cost efficient and very reliable tool will help you to quickly find out which website changes are liked by your visitors and which aren’t.

VWO’s flexible subscription plans, rich features and the incredibly detailed A/B testing guide will definitely turn this tool in a must-have application for small business owners in 2015. Current customers state that VWO’s support team is very reliable as well, so you can count on them to help you if you ever run into trouble using the tool.


Planning your yearly marketing strategy and coming up with the right marketing campaigns can be very difficult if you don’t have someone to help you. Another important thing that you must think about is the customers that you are going to target. Gathering, preparing and understanding all this information will significantly boost your campaigns’ success, so consider using Person, a tool that allows you to visualize your target clients, and input their gender, behaviors, likenesses, goals, etc.

All of this information will be arranged in a simple layout that you’ll be able to quickly share with a marketing team, co-workers, associates or other people that may need to know more about the audience you are targeting. The best part is that this experimental tool is completely free, so don’t hesitate to give it a try if you want to visualize your audience and present it to other people as well!


Maintaining your company’s social media profiles updated and interesting is one of your top priorities. However, if you don’t have a marketing team to take care of this task, then it is very likely that you’ll have to take care of it on your own. Unfortunately, in most situations you have to share content coming from 3rd-party websites, so you can’t actually send your audience to your own website. This is where Open.nr comes in! This handy tool is completely free for use, but there are also several paid subscription plans that offer richer features.

Basically, what Ope.nr does is that it creates a unique call to action that displays both the link you shared and your website as well. This way you can quickly increase your website’s traffic by presenting relevant and interesting content to your audience, regardless of it comes from 3rd-party websites or not. Just sign up for an account, submit your link, input your website’s URL address and get the unique Ope.nr link that you’ll share later.


The research you need to do before planning your marketing strategy is as important as the strategy itself, so make sure to spend enough time learning new things about your audience, your competitors, and the opinions they have of you. Mention is a neat little tool that allows you to quickly scout a wide range of social media networks for specific key phrases or brand names, in real time! This means that you’ll receive instant notifications in case your company gets mentioned or if any of your competitors gets mentioned as well.

This will give you a huge advantage when planning your next marketing campaign, because you’ll know more about your potential customers, their opinion of you, as well as their opinion of your competitors. We believe that Mention is one of the must-have marketing tools of 2015, because it is simple, cost effective and incredibly helpful.

Though the list of such tools can be as long as you are you are ready to use but in this fast technological world we need to know at least best 5 of everything to avoid confusion about what to use & what to leave. Popular review sites like Cnet Reviews and Top5Reviews.com etc are also serving the online information-hungry audience with best reviews of almost everything playing its role in improving the quality of life in all manners.

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Victoria Heckstall is a professional writer who specializes in internet marketing and business topics.

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