5 Ways to Optimize for SEO

July 28, 2013

12:00 pm

If you are a startup, SEO is one of your cost-effective channels for increasing traffic.  Chances are, with all the recent changes (Penguin, Google+) you haven’t had a chance to optimize for the latest development.  The following five tips can help you get your SEO strategy up-to-date quickly:

1.  Utilize Your Keyword Placements

When it comes to optimization, it’s all about placing the right keywords in the key places throughout your site.  These are the: headlines, sub-headlines, body content, image tags, and links.  The key tactic is to place your terms, but not to go overboard with keyword stuffing.  With the recent changes, keyword stuffing will hurt your ranking.

2.  Focus on the Primary Keywords

The key to successful SEO is picking a primary keyword for each page and optimizing for that term.  If you oversaturate a page with too many keywords, the page will lose its importance and authority because search engines won’t have a clear idea of what the page is about.  Use the headline and the sub-headline to place your primary keywords.  These two slots have greater weight to search engines.

Make sure to utilize these terms in the contents of the page.  Include the keywords in the image titles and alt tags.

3.  Don’t’ Forget About the Title Tags and Meta Tags

A meta tag is the code that the user does not see on the page, but the search engines look at to see what the page is about.  Two key factors here you should optimize for: title and meta tags:

Title: The title of the page seen at the top of a web browser, also the main headline displayed in search engine results.

Meta tags: A concise description of the page.

Make sure that your page includes this information.

4.  Understand that G+ is important

Don’t forget about your Google+ profile.  Google has integrated social activity into search results.  Linking your profile to your site will provide you with better search engine visibility.

5.  Utilize New SEO Evaluation Tools

Using an SEO assessment tool will allow you to quickly identify opportunities for optimization.  A new platform like RavenTool allows you to identify SEO improvements on your site, compare performance to your competitors, and analyze how well your site optimizes for the key terms that you want.

Over the last few years, Raven has placed a great deal of improvements into the platform.  Today, it will also integrate with your Google Analytics, social media accounts, and paid search efforts.  Best of all, it comes with a 30 day trial.

This tool will allow you to see how well you are utilizing your primary keywords and show you if you have any missing title or meta tags.

SEO is a continuous process of improvement.  Optimizing and seeing results takes time.  Google is constantly updating its algorism.  Leveraging these tips will help you with improving your overall performance.

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Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl.

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