6 Apps for Managing PR for Your Startup

April 28, 2014

11:00 am

From meeting with potential investors to hiring employees for your new company, sometimes public relations tasks can slip through the cracks. However, a fledgling startup needs to establish positive public relations right from the start.

One of the biggest advantages of smartphones and smart apps is that you can easily access and use any information from any sphere even when you’re on the go. And for busy startup founders, working on the go can be just as productive as working in the office. If you want to keep tabs on your company’s public relations efforts, check out these six apps for managing communications from your smartphone.

1. LogMeIn

For: iOS 4.3 and up and Android 2.3 and up (LogMeIn Ignition)
Cost: Free
You might be working in a typical 9 to 5 job, but a lot of media stories don’t get churned out during your working hours. Many of these stories will invariably happen during your time off from work. This is where LogMeIn comes into picture. This app allows free remote access to any computer over the Internet which enables you to open your files, check your mails, run programs and basically, work from your office computer even when you’re actually at home. Simply sync this app to your office computer and start using it. And if you’re worried about hacking and other cyber security issues, don’t be because this app uses the same encryption that is used by online banking systems.

LogMein(Image credit: http://www.pinterest.com/pin/276478864597827824/)

2. Banjo

For: iOS 7.0.3 and up, and Android 2.3 and up
Cost: Free
If you’re looking for an app that will provide you with access to live events and breaking news from all over the world then you might want to give Banjo a try. Banjo allows you to collate posts from all your favorite social network websites and view them in a single integrated format. It also alerts you when the people listed on your social network are in locations around you so that you can invite them to your event/venue through the app or by tweeting them.

(Image credit: http://www.pinterest.com/pin/119063983870183779/)

3. Slice

For: iOS 6.0 and up, and Android 2.2 and up
Cost: Free
Planning for events, typically, entails many purchases, a lot of which are done online. If you find it hard to keep a track of your online purchases, then the Slice app is here to help you with it. Say goodbye to your worries as Slice allows users to store their online shopping receipts in an organised manner. Wouldn’t it be great to have an app that lets you save time in managing your shopping activities? Wait, there’s more! Slice also alerts user when
(a) there is a drop in prices, so that you can claim price adjustments and save money
(b) there is a product recall

slice(Image credit: http://www.pinterest.com/pin/237072367856322203/)

4. Pulse

For: iOS 7.0 and up and Android 2.2 and up
Cost: Free
Pulse is your go-to news app if you want to know exactly which issues are currently trending within your industry or target market. It allows you to integrate your favorite news sources, magazines, blogs and social networks in a neat, uncluttered and interesting manner. What’s more? It’s also free. You can filter out topics based on the client and competitor coverage and follow relevant industry trends. Also, if you’re monitoring client coverage and stumble upon something you don’t have the time to read as of now, you can bookmark it for later. This app is great not just for tracking emerging news stories, but also for sharing those stories with others via the app’s Facebook and Twitter integration feature.

pulse(Image credit: http://www.pinterest.com/pin/246290673343952581/)

5. Instapaper

For: iOS 6.0 and up and Android (varies with device)
Cost: Chargeable
Startup founders are like busy bees buzzing at one place at one moment and another place the next. Where is the time to read everything at one go? Having Instapaper on your smartphone can come in handy when you come across articles or posts, but don’t have the time to read them. Through Instapaper you can save and organise these articles for future reference/reading and delete them once you’re done.

heartbleed(Image credit: http://www.pinterest.com/pin/232639136974563492/)

6. Taxi Finder

For: iOS 6.0 and up and Windows 7.5 and up
Cost: Free
One can never find a taxi when it is really needed! Well, this app just might be a solution for this problem. Taxi Finder brings the current taxi fare rates for more than 600 cities worldwide to your smartphone. Its user-friendly features like pin-drop navigation, taxi reviews, auto-complete location entry, and phone contacts integration make it a fun and a must-have app for PR professionals. You can schedule the drive directly through this app and it will tell you the duration of your travel and the estimated cost. Use these features to book a taxi for your client and make sure that he is never late for a meeting.

taxifinder(Image credit: http://www.pinterest.com/pin/56013589086593831/)

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Lori Wagoner is the Web Community Manager for Ink Colour, a prominent printing equipment retailer in the UK. Lori has blogged at Tweak Your Biz, Get Entrepreneurial and many other business and tech blogs. You can reach her @LoriDWagoner on Twitter.

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