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How to Use Business Process Outsourcing to Your Advantage

June 21, 2016

8:00 pm

Outsourcing helps your business save resources and time spent on various projects, such as app development, web design, online marketing projects, and social media campaigns. It helps fast-growing business and companies remain agile and lean, while offering them with cost-effective access to the global talent pool. Startups who have just started and are looking to generate buzz should utilize business process outsourcing (BPO) to the fullest in order to succeed and thrive over time.

To benefit maximally from outsourcing, you’ll need to put several things into practice. Here are six ways how startups can best results with business process outsourcing.

Outsource (Only) the Secondary Tasks

This is the most important tip to keep in mind when outsourcing – only outsource the tasks that are not primary to the business. Primary tasks consist of the tasks that are closely connected to the delivery or creation of a product or service that you’re responsible for.

Crucial tasks like product design or branding shouldn’t be outsourced to a partner. Instead, focus on coming up with the best design by outsourcing the customer support, marketing, and other secondary tasks that don’t impact directly on the actual product or service.

Choose Your Partner Wisely

When choosing a third-party partner to work with, you need to careful so that every investment you make can help your business the way you want.

Make sure to know a few things like-

  • Do they have vast experience in your sector?
  • What duration have they been in that business?
  • Have they worked with other businesses or companies that are of similar size to yours?

When choosing an outsourcing partner, scrutinize them the same way you scrutinize new employees. The third-party firm should make a good first impression on you; therefore, think of your first meeting as less of a sales agenda and more of an interview.

This means you should also check their references and portfolio of the work that they’ve done with other businesses. Doing your research now will save you time and energy further down the road.

Interact With the Team Upfront

Most businesses that engage in outsourcing don’t take an approach of “out of sight, out of mind”. You shouldn’t dictate how the outsourced work should be carried out, but instead work closely with your partner – especially at the beginning to train them on your brand how the business is run. A competent partner will be able to take it from there as they will be sure of what you precisely need.

The early stages of the outsourcing should focus on creating transparency, communicating objectives and goals clearly and creating rapport.

Set Your Goals and Measure Progress

For an ongoing outsourcing project such as marketing, it’s important to set goals and milestones. You should be sure of what your business wants to achieve from outsourcing and measure the progress regularly to ensure that your partner or agency is achieving these goals.

Assess your goals to know whether the agency is providing the results you expected or re-evaluate whether you need another agency. Make sure you perform load testing even when a small task is to be considered.

However, make sure to set measurable and logical goals as that will enable your outsourced partner to deliver valuable service or products.

Find a Point Person to Look After The Outsourcing Work

Having a point person to manage the outsourcing relationship is an imperative idea.

A lack of clear direction can cause delays and confusion which might even lead to the collapse of the relationship. Give significant powers to your point person to make decisions on behalf of your company.

Learn to Innovate and Optimize Processes

Nowadays, outsourcing partners can be a powerful tool for strategy formulation and growth. Seek advice from them on certain processes that could benefit your business and empower them to be innovative.

This will help them unlock some hidden value and potential in your business. For example, if you are outsourcing your outreach campaigns to increase domain authority and boost your credibility in search engines, optimize the process together. Ask them to prepare a module and recheck them before approval so that your business can move forward in the right track. It also deepens your relationship thereby giving them a passion for handling your work with zeal and motivation.

It also deepens your relationship thereby giving them a passion for handling your work with zeal and motivation.

The Bottom Line

There are countless advantages of outsourcing, ranging from diversifying business activities to greater personal freedom and more profits. However, to get the best out of the outsourcing, you have to employ all the above tips and tricks. By putting all the points into consideration, there will be a natural flow of work and the outsourcing partner will feel free to modify the product in the best way possible.


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Naman is a digital marketer and a freelance blogger for hire who shares his knowledge about keyword research and SEO at

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