October 27, 2015
Inbound marketing is all the rage right now, but it can also be extremely time consuming, and difficult to track results. Marketers need to be able to make the most of their campaigns, while many also need to stay on top on content creation and curation, influencer outreach, lead generation and other co-marketing initiatives. The following 7 tools can highly simplify your ability to juggle your marketing efforts.
1) Gleam (Gamified Lead Building and Social Sharing)
If you haven’t given Gleam a try, you should definitely take advantage of their free trial. Gleam allows you to create a prize giveaway campaign, but in order to acquire ballots, users need to complete small acts of social sharing. For instance, you can set it up so that the user gets one ballot just for entering their email address (lead generation), and another one for tweeting about the giveaway (social media engagement). The app is customizable and allows you to make up almost any kind of task. You can also choose the the number of ballots that are allotted for every “ask” you set forth.
2) Intercom (Customer Communication and Retention)
Intercom is customer relationship management software that allows you to customize the type of engagement you are hoping to achieve with your users. If you are hoping to watch your users and learn about their tendencies, the Observe package is best. There are also Engage, Acquire, Learn and Support packages. If you’re hoping to notify specific users of new updates in-app, or send targeted emails, Intercom lets you narrow down who you send content to based on very exact demographics.
3) Venngage (Infographic Design Software)
Noah Kagan, the founder of AppSumo says that infographics were the most shared format of content on average, according to a study that analyzed over 100 million articles online. Many people can’t afford an in-house graphic designer, especially small business owners. There are a lot of great online infographic makers that make the process of creating an infographic a lot easier. Venngage has plenty of free and premium infographic templates to make it easier for marketers who are non-designers, to create visual content, quickly and efficiently at a minute fraction of the cost.
4) Sumome (Lead Building and Social Sharing)
Sumome is a series of tools by the same creators of AppSumo. Sumome is most commonly known for their social share buttons, however they also offer the possibility of incorporating heat maps on your site as well as an email list-builder app. The heat maps allow you to track where people are visiting and clicking most on your site, while the list builder is a great way to automate email signups. The pop-up can be setup as a notification for more exclusive offers, or at the moment a visitor is about to leave the site. The share buttons allow you to track how much activity your posts are getting on social media so that you can understand how to continue creating content that your readers like and are willing to spread.
5) Snip.ly (Content Curation and Calls to Action)
Snip.ly is an interesting little tool that allows you to overlay your own custom message onto any form of content. This can be a surprisingly great way to plug calls to action to your site, by harnessing more viral forms of content. For instance, let’s say that you decide to share a relevant Buzzfeed article on your Facebook Newsfeed. Chances are there will be a lot of activity surrounding the piece. Snip.ly provides you with a custom URL that generates your message as a pop-up in that article. That way, you can embed a subtle pop-up call to action on a particularly popular piece of content, thus increasing the chances of your advertisement from being seen.
6) Klock.work (Infographic Idea Generator)
Klock.work is a relatively new tool and is completely free to use. It’s a title and idea generator that can be very useful if you are struggling to come up with content ideas. What differentiates Klock.work from other tools like Portent’s Content Generator, is that it also recommends an infographic layout or template that can be paired with your article so that you are killing two content creation birds with one stone. If you are in need of a little inspiration, the tool can help generate some great ideas. But be careful, because you can easily spend a lot of time just playing around with different word formations!
7) CoSchedule (Content Management)
First and foremost, CoSchedule is a content management system. Not only does it let you schedule your upcoming posts, but it has a built in social media scheduler as well. You can integrate it directly with WordPress and ensure that your social media posts go out the moment your article is published. You can also integrate Evernote and Google Docs with CoSchedule as well, so if you have a tendency to write your content on a range of different platforms, you can easily drag and drop your document right into your calendar.
Inbound marketing requires a substantial amount of split focus, and it is nearly impossible to meet all of your marketing goals if you are handling them all manually. These tools will not do the work for you, but they are designed to help you juggle all of your efforts with a little more ease.
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