March 17, 2017
Promoting a startup on Facebook is one of the most cost-effective ways to quickly gain exposure. After setting up a business page, you’ll have instant access to campaign tools that can help you promote your content, engage your audience, and build a following from Facebook’s massive user base.
According to official statistics, there were about 1.23 billion daily active users on Facebook back in December of 2016. To leverage this huge number, read up on the top seven tips that will help you promote your startup successfully on Facebook.
1. Remember to Socialize
Although Facebook now has online store capabilities, most users are still there for one purpose – to socialize. That said, focus on building closer connections with your audience by responding on a timely manner and being helpful whenever someone makes an enquiry. You can use a tool like Sprout Social to stay ahead of conversations and brand mentions across multiple networks – not just Facebook.
2. Set a Preferred Page Audience
To push your business page to a target audience, be sure to set your preferred page audience right after creating your business page. To do this, go to Settings > Preferred Page Audience and specify information such as target locations, interests, languages, and gender. Don’t worry about being too specific – other users can still find your page even though they don’t fit your preferred page audience.
3. Post at the Right Time
A lot of brands make the mistake of simply spewing out content on Facebook whenever it gets published on the company blog. If you want to maximize the visibility of your post, be sure to post when your target users are most active. This will vary depending on your target demographic, but based on multiple case studies, the best posting schedule is generally around 1-4pm.
4. Create a CTA Button
Facebook now allows business pages to add CTA buttons that trigger a variety of actions – from downloading an app to making a purchase. This is useful if you want to convert your visitors into leads or paying customers. All you have to do is to click the blue + Add Button from your business page, select your goal, and choose a specific action. You will then have to input the URL to the external landing page or download link.
5. Don’t Forget Your Keyword Strategy
Keywords will always matter when it comes to the visibility of your content – be it in SEO, advertising, or social media. On Facebook, targeting the right keywords directly affects the discover-ability of your page via the search function. That said, see to it that you use keywords on key locations on your page, specifically the “about” section. It’s also important to incorporate your keywords in every content – from photo descriptions to video captions and subtitles.
6. Invest in Ads
Simply put – great content alone is no longer enough if you want your brand to get noticed. You need to leverage Facebook Ads to steadily grow your followers and compete with countless other brands in the same niche. Fortunately, a Facebook Ads campaign is highly flexible, so you can start small and simply increase your budget as your startup gains ground.
7. Have a Consistent Company Culture and Brand Voice
Last but not least, social media users flock to brands they can trust, and you can’t have trust without familiarity. To foster your audience’s familiarity with your brand, the first thing you need is a consistent brand voice that’s instilled with your company culture. For this, you just need to let the collective personalities of your team shine through every status update, photo, or comment you share with your audience.
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