A Book in 5 Minutes: Plan Twice, Build Once by The Rocketship Podcast

January 8, 2015

8:00 am

For the first anniversary of the Rocketship Podcast, hosts Michael Sacca, Joelle Steiniger, and Matt Goldman created a book with the most impactful insights from over 100 of their guests. The big takeaway (and the title of the book)is:  Plan Twice, Build Once.

For those unfamiliar with the podcast, episodes are 20-30 minute interviews with startup founders and entrepreneurial experts with topics ranging from strategy and tactics to inspiration and lessons learned.

What they created is probably the first book of its kind, a hardcover coffee table book specifically for entrepreneurial inspiration. Michael, Matt, and Joelle poured through their over 100 interviews, and pulled out the best quotes and insights from their guests, juxtaposed with beautiful photos of the interviewee. They also include a handful of deep dives into each of their favorite interviews, and how they’ve changed the way each of them does business and thinks about entrepreneurship.

“By covering topics from customer acquisition to the emotional health of entrepreneurs, The Rocketship became just as much about the journey of entrepreneurship as it was about strategies, techniques, and applications. This podcast has profoundly changed each of us.” says co-host Joelle Steiniger on their journey this past year.

We all look for the perfect prescription to deal with each of our startup struggles – but they don’t exist. In each case, you need to find the right entrepreneurs to learn from, and then distill their experiences into actions you should be taking with your team. That’s what they’ve done in this book.

With this beautiful hardcover book, Rocketship Podcast has done a fantastic job of extracting actionable, trajectory-changing insights. This book reinvigorates, reinspires, and recharges the entrepreneurial spirit in all of us.

Here are a few samples from the book:

Screen Shot 2015-01-07 at 11.51.41 AM

“The answer is very rarely; one more feature”
-Jason Cohen, Founder and CEO of WPEngine

Screen Shot 2015-01-07 at 11.51.04 AM

“Fish where the fish are.”
-Leslie Bradshaw, Managing Partner at MadybyMany

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“There’s often an over-fetishization with technology and not enough focus on solving real problems”
-Adda Birnir, Founder SkillCrush

What is covered?

There’s a broad range of topics covered, everything from growth strategies to founder depression.  There are nine sections where they go behind the scenes of episodes that particularly inspire them, these are some of the most valuable sections. In order they are:

  1. Hiten Shah: Using ads to validate early value proposition messaging.
  2. Ryan Singer: Using the Jobs To Be Done framework to improve your marketing messaging.
  3. Adii Pienaar: Simplifying product ideas to focus on the core value.
  4. Ryan Carson: Building something you love, focusing on the longterm vision.
  5. Christine Lu: Raising awareness for founder depression, and strategies to cope.
  6. Jason Cohen: The truth behind funding rounds and motivation.
  7. Perri Blake Gorman: Building out your sales pipeline, the right way.
  8. Conrad Egusa: How To Get Featured in VentureBeat, TechCrunch, and More.
  9. Allan Branch: Building a business you love.

Who should read this?

What’s so great about this book is that it’s relevant for people at any stage. Whether you’re just dreaming of entrepreneurship, in the early stages of your startup, or you are a seasoned professional, there are powerful insights in this book that you can take with you and act on today. It’s a wonderful addition to any office, coffee table, creative space or boardroom. You’ll love picking it up from time to time, flipping through a few pages, and getting inspired all over again.

Editors Note: Until January 13th 2015 the book will be on sale at 30% off for Tech.Co readers!  Just use this link: http://rocketship.fm/vip/

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Previously the Managing Editor at Tech.Co, Ann Diab has a background of launching and nurturing of startups and tech companies.

Empowering and educating entrepreneurs and startups to better productivity and culture is her passion. Growth Manager at WorkingOn to enable folks all over the world to enjoy work and improve communication. Follow me on Twitter.

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