Aaron Batalion of LivingSocial Passionate About Local Commerce

May 11, 2011

5:55 pm

Social commerce has been on fire as daily deal sites have been helping to sell excess inventory for local businesses. LivingSocial along with Groupon have been leading the charge. We have been keeping our eye on both social commerce giants as they have both been valued at over a billion dollars. I got chance to sit down and talk with DC-based LivingSocial co-founder and CTO Aaron Batalion at South by Southwest as part of the Tech Cocktail Delivering Happiness at SXSW interview series.

Aaron shared that he envisions a future with concept called “feetsense” (not be confused with Google’s ad platform, Adsense) where merchants compete for consumer feet that walk through their door. Definitely an interesting concept. He also shares some inspiring advice for entrepreneurs as well. Watch the interview with LivingSocial co-founder Aaron Batalion (below).

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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